“I wanna know what the flavor is, and I wanna hopefully see what the nutritional content is because that's information that I need to help me decide if it's got what I want. Those are the most important things that I look for.”

“I would say it would kind of be a tie between this power crunch brand. I really like how clean the design and packaging is, and I love the playful colors and how the colors match the product themselves. And I like the fonts and colors that they use. And then this one would be kind of a close second. I don't know. It's just something very cool about it. It looks kind of retro but modern at the same time, and I like how prominent the net carb and protein labeling is.”

“Obviously, for protein bars, I try to see the amount of grams in each one. So wouldn't touch these. However, this one is 15 grams. So I look at the grams in each one first, then I see if there is, like, a plant based option. I just prefer to go for a plant based, but, obviously, first, I'd go for grams. And then maybe second, sugars, but I don't really care about carbs.”

“I will make the font, with the the of grams of protein, and I think that's grams of the sugar. I'll make that font bigger. Make that stand out a little bit more. Also, the image on the packaging, like, I will make that larger as well so that people can really see the wafer and really appreciate that it's a wafer bar, not just your typical protein bar.”

“So what prompts me to try something new is the same thing that prompts me to try it at all, and that's what's on the label, period. Point blank. End of story. It won't ever be a sale. It won't ever be the packaging. It won't ever be the bright colors.”

“When the package states the amount of grams of protein on the front, for example, on the RxBar today, it says 12 grams of protein per bar. That would catch my eye and would be something I would pay attention to because I try to increase my protein intake.”

“Oh, it's extremely important. I'm I wouldn't wanna get a flavor I don't like. I also like trying new flavors, but I'm also not gonna buy one if I can't tell the nutritional content. If it's got the mix that I'm looking for, I'm more likely to buy it if I if it's not there, or if I take a look, it's like, oh, yeah. That's too much sugar or that's not actually enough protein to to be filling, then I'll decide not to buy it.”

“Yeah. A lot of the packaging actually states really quickly and clearly, how many calories are on it and how many grams of protein. So I'm definitely looking at that. And if it's not clearly displayed, then I have to take a pause and, like, look at that back on the nutrition label.”

“I do spend some time comparing options, but, generally, the amount of protein is prominently listed on the wrapper or the box. So that part is fairly easy easy to discern.”

“So you usually have to go by the content that's inside. It usually tells you how many grams, how many calories it is in the whole entire bar, how many servings to because I know certain bars are usually different amount of servings. Like, you can have half of the bar now, have half of it later, so stuff like that.”

“There's nothing in particular that makes me choose them. I usually just read how much we have, like, as far as calories. Like I said, that's the main purpose of a protein bar is so you can eat it for the health and nutrition side.”

“For me, there are very few labels or special displays or anything that catch my attention. I think the main thing that catches my attention is the the number of grams of protein, which they usually display on the front of the box. I try to look for something 10 grams of protein or higher. And once I see a high gram of protein, well, then I kinda look at the nutritional information to see, with the protein and the calories and what what flavor the bar is and whatnot to see if it's something that I think I would like to try.”

“I mean, for me, it's pretty easy because I'm into health stuff. But I feel like if you didn't know much about health, you would kind of be a little confused because there are certain things that, like certain, symbols and stuff like that that they put on the packaging that you might not understand.”