Design | Shopalong Study: Path to Purchase for Protein Bars Across Retail Channels

25m

Setup

Study Title (Internal)

Research Briefing

This study aims to explore the real-world shopping experience and path to purchase for protein bars across different retail channels (e.g., Food/Grocery, Walmart, Target, Convenience). The goal is to understand shoppers’ mindsets as they enter the store, how they navigate to and interact with the protein bar shelf, what captures their attention, and how they make purchase decisions. Insights from this research will inform Ferrero’s conversations with retail partners and guide future packaging and design decisions for Power Crunch protein bars. Participants will be instructed to visit their usual store, film their shopping journey, and narrate their decision-making process at the shelf.

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Participant welcome page

Translations

Title for participants

Introduction for participants

Welcome! We want to learn how you shop for protein bars in your usual store. You’ll start with a few questions at home or wherever you feel comfortable, then head to your store to film your experience and share your thoughts as you shop. You can pause and return to the interview at any time—just use the same link to pick up where you left off. Please use your phone for this study, and if you have headphones, we suggest bringing them for better audio. Thank you for taking part and helping us understand the real-world shopping journey for protein bars!

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I have read and acknowledge Conveo's Terms of Service and Study Privacy Policy. I understand I can withdraw my consent to participate at any time without penalty, by closing this session or emailing [email protected].

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Recording and AI processing

I consent to being recorded (audio and/or video) and to my responses being processed by AI to generate insights for the Research Sponsor.

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Topic guide

Introduction

Research Objective 1

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Research Objective 2

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What to verifyBeta

End on repeated failure

Research Objective 3

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