“Well, generally, I've tried numerous protein bars, but I didn't like how they tasted. Like, they were too hard, had a weird flavor, and just didn't taste right. So this bar, it's our favorite bar that my aunt had found for us at Sam's. And I have discontinued to find these and purchase these because they're chocolate peanut butter, and my myself and my children like them, and they taste better.”

“For me, it's mostly about the taste and the familiarity.”

“It's mostly about the flavors. Very rarely about the packaging.”

“I would choose the Kind bars because I like the flavors of those, and that's what stands out to me is the flavor that I always like to get.”

“If the brand has clean ingredients and I trust the brand to continue having clean ingredients, I will purchase that brand repeatedly. And I also purchase based on the amount of protein in the bar. So if the ingredient stays the same and the protein content stays the same, I stick with the same brand. Also, based on flavor and what my family likes, I continue purchasing ones that I know will be consumed.”

“For me, it's more so the brand. I like to make sure I'm shopping with one brand specifically. So I usually stay in, like, the same store or similar stores that would have, like, the same products.”

“Like I said, my aunt found these particular protein bars a while back. And, you know, I'm very peculiar about my protein bars. And if they taste funny, I won't have anything else to do with them. But if it's something like a particular flavor or, like, chocolate peanut butter, that's great. Awesome. It's one that I would go for. But if it's something that I can't find in the store, I will find it online.”

“So I like the power crunch bars because they kinda have, like, a powdery kind of finish. Like, when you're eating them, they kinda, like, melt away, but at the same time, they have that crunch. So, yeah, that's what I like about them.”

“Yeah. I love the flavor variety that they've got some chocolate, some non chocolate. They cycle new flavors in and out, so there's new ones to try. And they've got the mix of protein, fiber, and sugar that I'm always looking for.”

“I love power crunch. These are my favorites. I love the flavors. I love the flavor variety. I love the taste, and I love, again, the mix of high protein, low sugar, that gets me what I'm looking for.”

“I would say it's 90% flavor. I mean, it's it's if it's existing brand that I trust and they come out with a new flavor that I find interesting and it has says the word protein on it, that definitely draws my attention and makes me wanna try it.”

“It's mostly about the flavors I know and love. There's nothing really more of it or different about the packaging that deters me or encourages me.”