Eye-Level Placement Enhances Product Recognition

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6 quotes
Eye-level placement of protein bars facilitates quicker recognition and reinforces brand familiarity, making it easier for shoppers to find and select their preferred bars.

Facets

These facets are broadly related to the theme.

Visual Shelf FeaturesClassified by AI

Observations regarding visual elements on the shelf including product ordering, signage, promotions, displays, and any distinctive product groupings that catch the participant's eye.

Found in 23 of 25 interviews · 58 mentions

Quotes

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James Z.

“When they're at kind of eye level, you know, I tend to notice them more often.”

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Travis J.

“Seems like the shelf is organized by kind of eye level, probably the ones that sell more. And so pretty much all these pretty much the brands within these three or four sections, Like, the RXBAR is about eye level for some people. My eye level is about up here. But for a lot of people, it's gonna be this line. And so the click bar click bars are pretty popular in the off brand as well as the RXBARs. And they send out to me again because they, they are familiar brands, and they have high protein.”

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Perry F.

“Yeah. I'm looking over here. I see Larabar, Luna, Cliff, and Kine tend to be the ones most prominent. Those are probably the most well known ones, so it makes sense that there's a lot of them, and they're right at eye level.”

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James Z.

“I noticed that they kinda put their signature Albertsons store generic brand right at eye level.”

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Seza D.

“Again, it's more about the ingredients to me than it is packaging design or shelf placement. I do think that if they're placed, say, at eye level, I may notice them again, if they have repackaged or rebranded maybe now with no artificial sweetener and place them at eye level, that I would notice that and maybe give it another try.”

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Deborah P.

“So I think, it's both the brand and the flavors, but also the positioning does help because it's right where I'm right at my eye level. So it definitely helps, but I would look for them first, before looking for something else.”