Eye-Level Placement Enhances Product Recognition
Facets
These facets are broadly related to the theme.
Visual Shelf FeaturesClassified by AI
Observations regarding visual elements on the shelf including product ordering, signage, promotions, displays, and any distinctive product groupings that catch the participant's eye.
Quotes
“Seems like the shelf is organized by kind of eye level, probably the ones that sell more. And so pretty much all these pretty much the brands within these three or four sections, Like, the RXBAR is about eye level for some people. My eye level is about up here. But for a lot of people, it's gonna be this line. And so the click bar click bars are pretty popular in the off brand as well as the RXBARs. And they send out to me again because they, they are familiar brands, and they have high protein.”
“Again, it's more about the ingredients to me than it is packaging design or shelf placement. I do think that if they're placed, say, at eye level, I may notice them again, if they have repackaged or rebranded maybe now with no artificial sweetener and place them at eye level, that I would notice that and maybe give it another try.”