Digital Tools Assist in Navigating Store Layouts

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Digital navigation aids, such as store-specific mobile apps, effectively assist shoppers in finding the protein bar section when traditional in-store signage or shelf arrangements are unclear or misplaced.

Quotes

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Jennifer B.

“Generally, when I first found out about these, I didn't know where they were located because I was thinking they were over there in the pharmacy where the normal protein bars are, but they weren't. These guys are over here by the cereal, which is kind of an odd place to put them, but they're accepted as a protein bar and food versus those over there in the pharmacy. And I found them on the Walmart app and located them, and I was like, oh, okay. So I know exactly where to go next time.”

Open quote details
Jennifer B.

“I generally don't carry the whey. That's where I initially went was the pharmacy where the most the other protein bars are. But it was kinda like, wow. They're not here. And then I looked it up on the Walmart app asking to see where they were located, and they're way over here. Different location. It's kinda odd, but, you know, it is what it is. But I'm glad they're not, like, in all the other protein bars by the pharmacy.”