Promotional Signage and Packaging Capture Shopper Attention
Facets
These facets are broadly related to the theme.
Visual Shelf FeaturesClassified by AI
Observations regarding visual elements on the shelf including product ordering, signage, promotions, displays, and any distinctive product groupings that catch the participant's eye.
Notable POS MaterialsClassified by AI
This facet captures the types of point-of-sale materials, such as signs, promotions, and displays, that catch the interviewee's attention in the store.
Quotes
“Normally, they do have more signs that are like this, but this seems like the only brand that has it. So kind of upsetting that there's no other one. But seems like this one's a really big sign. I do wish that the price wasn't already $9.99. I wish maybe there was, like, a sale or clearance going on because then that would catch my eye more.”
“Yes. Definitely, when when if they're on sale, if there's a special sale or promotion and they like, at Whole Foods, they have these yellow the yellow tags that makes it stand out. I think that, bright colors, I think that the amount of protein, clearly labeled on the front, say, with the think bars here, the, how many grams of protein it has, that would help make it stand out. So definitely bright colors, amount of protein, no artificial sweetener. If they're on sale, having that labeled, I think that all those packaging make it more appealing and definitely make it stand out.”
“I think the packaging and choice of colors and fonts and photos of the products are really standing out. Like, I really like the packaging on these and how the color of the product matches the packaging design. I really like cool, quirky fonts like that that's kind of standing out to me. You see packaging like this with the photos and the fonts are really standing out. It looks really modern, really cool as compared to, like, this or this or this.”
“Yes. I think, for example, PowerCrunch has it. Having the flavor of what it is in the, front of it helps a lot for me. And the way it looks, I do, appreciate that a lot. And just like the colors. I like the when there's different colors for each packaging rather than, you know, like, this one, they all look the same. Not a big fan of that.”
“I guess that's in blue, and it's in big white letters that stands out. It's on the top two shelves, so it's like the number one product that you see. And the packaging is eye catching, specifically how it looks on on the package for the product. It makes you wanna buy it. It makes it look very appetizing.”
“Well well, they have a promotion for the bars. They got them two for 4. The the think bars, they're on sale. Regular $14.49. They're on sale for $13.49. Same thing with the individual think bars, the quest bars are well, actually, they show on that if you buy more of the quest bars, so they're $4.49. And if you buy two, you can get two for 6. So, yeah, they do have a special going on on them.”
“Yes. I think the ones that are, like, Quest has them where it's very bright colors and the images. So I like to see exactly what it's gonna taste like. So I do appreciate these more and these catch my eyes more. For example, this one doesn't really catch my attention because they sorry. They're a bit too boring.”
“They are a favorite of my family, and I think that, the packaging is very colorful, and it shows, someone mountain climbing. So I guess, automatically, we think we're getting something healthy, and it's gonna give us energy. And it says sustained energy, and it does fill us up. So it is, sustained energy, I would say.”
“I think what I'm noticing first is the colors and pictures of the products. I think also, like, the photos of the products make some more appetizing than others or at least makes you wanna try. Like, I've never seen this brand before in legendary, but I would wanna try it just based off of the packaging, the colors, the photos, or something like this too. Would try because I like the packaging. I would before buying, I would look at, like, the label and the nutrition and label and things of that nature, but I would definitely say that the colors and packaging are what stands out to me most.”