Clear Shelf Organization Improves Product Location
Facets
These facets are broadly related to the theme.
Ease of Finding ProductsClassified by AI
The participant's assessment of how easy or difficult it is to locate products on the shelf, reflecting the layout and organizational clarity.
Visual Shelf FeaturesClassified by AI
Observations regarding visual elements on the shelf including product ordering, signage, promotions, displays, and any distinctive product groupings that catch the participant's eye.
Quotes
“No. It's never difficult to find what I'm looking for. The only thing was just trying to figure out which section I needed to go to in the store to find them. That fitness, was a good clue. But once I'm here, now it's easy to find everything because pretty much every every protein bar is in the same spot in the store.”
“I like the way that these are all organized. It's not with the brands. So it's divided between, like, the chips and then bars, and then there's, like, the hydration section, and then these proteins are on the other side. This makes it layout way easier. I know some places do by brand, so I think this catches my eye more because I know exactly what I'm looking for are bars.”
“Yeah. They always group the the brands together. For example, here, you know, this entire kind of column down here is Nature Valley. So, you know this is the section where I will look for specific kind of flavor or texture of Nature Valley bars. So this whole section will be will be Nature Valley. They have different bar protein bars and then they have different kind of chewy crunchy bars on the bottom. But, you know, they're all sorted by brand, you know, vertically.”
“Yeah. I noticed the big boxes with, 18 bars, 30 bars are on top over here. Single bars are in the medium area and various brands on the bottom. As I move left, there's also more single bars. And here are the kind and cliff bars I like. Also, single bars with multiple bar boxes on top and sale items as well are what I look for. Kids bars, there's some Cliff bars, and here's the fiber ones I've been known to buy as well.”
“Yes. I see the quest like I said, the quest bars, they're right here. Quest cookies right here. More quest bars. So they stand out. So you definitely can tell. So they even though the shelf is empty, they still have the shelf somewhat organized. So it's easy to find what I'm looking for.”
“I do agree or do I do think that the selection is overwhelming. There are so many different types of bars, some being protein bars, some being just regular granola bars, some being, you know, breakfast bars. So there are a lot of different options, but as long as I feel like I kind of narrow in and select the brands that I typically choose, the KIND protein max being the the most frequent, then I can find it pretty quickly, and the organization of the shelf doesn't upset me. I can see all of the KIND bars grouped together by brand, so it's quick to see that rainbow logo. And then from there, I can look for the lighter box. I could be confused by kind zero because it looks so similar to the kind protein max. But if I just look a little bit closer, then I can quickly see the KIND Protein Max and zero in on that. So it makes it confusing by just the sheer volume of selection, but I don't think I've ever had an occasion where I haven't been able to find what I was truly looking for if it is in stock. I'm still finding what I want.”
“When I'm looking at the shelf, I like how it's organized because probably it's organized based on popularity and what people gravitate towards more. So the pure protein, how it's set up, like I said, it's the eye catching blue and the different colors on it that complement the product itself. Like, the chocolate mint cookie has mint green on it as well as dark brown, so it's eye catching. The way the the process organize on the shelf, it does make it easier for me to find what I'm looking for, specifically if it's in a specific order based on the brand, the type of product, some cases, maybe alphabetical order. And what I like about Myers is the joy of the times, the shelves are organized well so I don't have to look around for products.”