Convenience and Familiarity Drive Store Choice
Quotes
“I shop for groceries weekly, and I typically visit based on proximity. I do a lot of grocery ordering online, and so I tend to order the same protein bars from, Walmart or Sam's, and I have usually have those delivered to my house. However, we go weekly to Harter House to get meat and deli items, and I will pick up protein bars or various things from time to time. And I stick with the same brand based on familiarity.”
“Not at all. That's why you have reputations and relationships with these places. Right? And you shop at these places. You get used to these places. I know the people, like, literally I don't know if you've noticed, but while I've been talking, I've stopped and wave and look and smile and think that's because everybody here knows me. They're like, oh, it's been a long time. Where you been? Like, these people are like family to me. So, no, once I have it, until you ruin that reputation, I I pretty much know what I'm getting, which is why I come here repeatedly.”
“So this is the grocery store. This Kroger location is where I do all of my weekly grocery shopping, typically on the weekends, usually on a Saturday or Sunday. I think I'm here on Saturday just because of this survey and wanting to to make sure I can participate, and so wanting to to do it a little earlier on a Saturday. But I just have more time to do it on a weekend since it's not during the middle of the work week. And this location is close to home. It's the what I feel is the best selection grocery store in the area. There's also a Walmart and an Aldi nearby, but I don't typically shop those two locations as much. I prefer this Kroger location, not specifically around protein bars, but just because I do all of my grocery shopping here, including grocery or including protein bars.”
“I love Kroger because they've got a great selection, good prices, really good, rewards program. In addition to protein bars, I can get anything that I want here. Today, I also need some Gatorade, so I'm gonna get that while I'm here too. It's nice that I can do all my stopping all my shopping and won't stop.”
“About Myers is that I can get all my things at one location. I also like the fact that it's close by me. It's, like, eight minutes away from me. And is there something specific about this store that you prefer with others? Specifically, I have the m perks rewards membership. I like the fact the more I shop, the more rewards I get, and I can also get free stuff.”