“Hi. I don't know if that advert made us feel slightly negative and quite sort of tense and a bit anxious and angry. I know, like, a lot of people don't trust the BBC. Hasn't got a very good reputation anymore, especially on news telling, and telling the truth about what's going on in the world. It felt quite threatening in a way with the language used about, you know, we will find you and things like that. It's quite quite aggressive in the tone, I guess. Yeah. It doesn't make us feel good watching this, so I wouldn't really want to watch it again. The things that stood out, it was all like negative, negative news, scary news, the kind of stuff that I avoid watching. I don't really like watching the news because it's negative. It gives us anxiety. So, personally, I would avoid it.”

“Okay. Waiting for you. Yeah. To put it simply, I don't like the ad. It makes me feel very stressed. Also, it's everything about negativity, nothing about positive. So that means that news are about wars, about killings, about bloodshed, and all these things. So zero zero I mean, is is a zero out of 10 for me. It's like, really don't like it. I really feel negative. And, also, I will never spend one minute and a half to watch it. After the five seconds, I will say bye bye. It's really something negative, and it's really something that I don't want to watch ever again. Hope I'd make it clear.”

“It was the scenes of war, crime, terror, stuff about, like, conspiracy, COVID, the wars. Yeah. It was just really negative, and it's stuff that obviously happens in the world, but I don't like to see it. And it brings up a lot of feelings and images, which are threatening the threat threatening the people's lives. These are real people's lives that are being taken, and it's not nice.”

“So I suppose the bit about, misinformation about vaccines, that that does make me have a strong emotion. It's very, very irritating. But then there was bits more about sort of, like, warfare and things. I just thought, oh, that it just feels uncomfortable.”

“I thought it was very fast paced. I thought there was a lot going on in it, so probably no. I wouldn't, really. I I wouldn't say it's enjoyable to watch.”

“Yes. I found a lot of it confusing, to be honest. I found there's too much going on too fast paced. It took a little while, to work out what was going on.”

“It was more fast moving. It was more fast paced. There was more going on in it. Probably too much for my liking, to be honest.”