“I would say I enjoyed the advertisement a lot. So five.”

“I'd probably give it a five out of five. It it I think it's all delivered what it needs to deliver. It's excitement exciting. Sorry. It was short enough to be snippy and interesting, but long enough to convey the message that you want to to portray.”

“Yes. I would enjoy seeing it again on on TV or online. Yes. Just because it's really well made, it brings emotion. It's not boring. It brings some light to the problems the world is facing right now in a very kind of emotional way. So, yes, I would enjoy it.”

“The whole advert really stood out to me. Right from the beginning, it got my attention. At the beginning, we saw a lot of AI conspiracies, and the BBC made me feel like they were really working on this and getting the latest news and doing whatever they can to get the news to us as a a customer. From the beginning to the end, I was hooked on the advertisement, and I found it very good indeed.”

“Wow. Yeah. It's a really hard hitting advert, obviously, for BBC New well, it looks like it's for BBC News. It looks like it might be for the BBC as well. Just the real sort of fight right now between, like, sort of everything that's AI generated, all the fake news that's out there, everything that you see online is not true. Like, we see that probably day in, day out. It's just quite hard hitting. Right? It's like it's just however hard you try and cover reality or the truth, we're gonna try harder to sort of only deliver the facts. Yeah. We're gonna deliver the facts and nothing else than that because that's what the public deserves. So, yeah, really hard hitting. I really enjoyed it.”

“I mean, for me, I guess, despite of feeling like that is the adrenaline pumping. It's a very memorable ad. It's something I haven't seen before. I haven't seen, you know, press being promoted this way and and all of those things seen seen there are so real, so recent, and so on the back of everyone's head that it makes you very interested in what's happening. So it was really good at despite of the them that makes me feel anxious. So I guess the vary variety of visuals and the narrator was kind of making this very intense and real, but also very memorable and stuck in my head.”

“Yeah. I liked all of it, really. I like the visuals. I thought they were powerful. I thought they made the point. I like the commentary, and I like the panning to the journalists that we know and trust at the end. So I thought that was great.”

“It was definitely the visuals and the message for me. I think the pacing was also very good, but the visuals and the message were really powerful. And and there's something that's so current at the moment that, makes me more interested and would make me want to more watch more the BBC content.”

“The visuals, of course, to me was was top notch. You know? That for me was, the the eye point. And, yes, the pacing of the eyes was was very good. In all, I I will say the visuals to me were just impactful. They were really impactful.”

“And I like the way that they put the, the visuals are showing the writing, like, showing what was fake, behind what people were saying. I think it was everything working together that made it good.”