“At the beginning, the ad seemed very original and different just because it was showcasing a lot of shock horror events that I've never seen before. So by displaying these events, thought, wow. Something crazy, something big is, like, happening, and they're about to unveil, like, something that's happened huge in the world. But, yes, as it went on, I realized, okay. It's just this regular old news.”

“I think probably the depth of footage that was used quite a lot. Like, I imagine there's a wealth of archive and information and visual material that they can use. And there were definitely things in there that I've seen before that made me feel anxious and also things I hadn't seen before that made me maybe want to know more. So I would say it's relatively unique in that respect.”

“It was different just because I felt like it was more raw, which makes it more unique.”

“I think the creativity was, exploring and showing all scenarios that are going on, not just concentrating on one part of the world and showing everything that's happening.”

“I don't think anything stood out as original. I think I've seen similar things before, but it was very well put together.”

“I don't really think it felt that different to other ads other than that there was a lot of information and a lot of pictures going across the screen. They try to show different situations, but I don't think there was anything unique or creative.”

“It didn't seem particularly different. I had the slickness of most stats that I've seen, and there was a level of confidence in the voice of the narrator.”

“I wouldn't say there was anything different, than than previous ones I'd seen. No.”