“Yeah. So initially, I was unsure what that was all about. I didn't know it was to do with BBC News. I thought maybe it was, like, someone doing something on YouTube. But I think once I got maybe thirty seconds in, that was when I was like, ah, this is a BBC News advertisement. So, yeah, I was just a bit confused in the beginning because I was unsure where they were going with this. I wasn't sure what they were advertising. But, yeah, now I know what it has to do with BBC News.”

“It's confusing because you see so many scenes so quickly. That's probably why I'd watch it again to see the scenes because there's a lot of, graphic and sort of, current events within it.”

“Yes. I found a lot of it confusing, to be honest. I found there's too much going on too fast paced. It took a little while, to work out what was going on.”

“So it's a very busy advert. There's lots of different things going on in it. How did it make me feel? So at the beginning, confused. I feel like there's almost too many things going on.”

“I thought it was a good ad. I thought it made me feel anxious, the first half of all the clips of everything that's been going on at the moment in the world. And I thought the voice over was good. I thought it captured what was happening or what they were trying to get across quite well. I thought what stood out to me, it was a little the edits were a little too fast for me to keep up. It made me feel a bit it I guess it fed into the stress that I felt at the start. I I felt like that could have been calmed down once it started to explain what the BBC was doing. It felt a little bit like I was still being chucked around. So, yeah, it was maybe just too many too many cuts in the second half.”