“It it wouldn't motivate me to do anything, to be honest. I feel like lots of adverse ones. You've seen it once. You've seen it.”

“I've never seen an advertisement that has made me want to share it with friends or interact with it. Nothing nothing not an advertisement in this way. Maybe I advertise something to buy or, like, theater tickets or concert tickets. But in this sort of advertisement, I've never shared anything or interacted with anything like this.”

“I think it just reinforced my existing views. It didn't change them. I'm a BBC viewer already, so it was it would be difficult to to change my mind on anything, really.”

“Yes. Largely because I'm already I feel like a a heavy user of the BBC's services, so I'm already inclined positively towards them. So I suppose if anything, it kind of might reinforce actions and behaviors I'm already taking, but don't think it would maybe introduce new ones.”

“I would say the ad has reinforced my perception of the BBC, my existing views. I already believed and thought it was a very important institution that does important work. So yeah.”

“I suppose what I did do was sort of reinforce what I think about the BBC already, really, that it's a trustworthy organization and it's telling the truth. I think that is my feeling of the BBC, and I think that's very much what it was, trying to say.”

“No. It didn't really change my mind. I feel exactly the same about the BBC as I did before. I watched it.”

“I think it reinforced my existing opinions about the BBC, because I expect that they would be covering as much as possible. And I know that, as I mentioned before, I know about, like, their verify arm. So I would expect that I quite like that they are putting it out there. I think it's so hard to reach people these days who aren't in the echo chamber that you're already in. So I think it's a positive thing that they're actually utilizing that message and pushing that out, which I guess is a positive.”

“Maybe it's just kind of reinforced to me that I find that the BBC reporting can be quite patronizing. The way that they expect you to believe everything that they are reporting as the gospel truth, although we know that there have been lots of issues and cover ups within the BBC.”

“Why wouldn't it motivate me to take any specific actions? Because most of my friends have the same opinions of me about the BBC. I might I wouldn't be I wouldn't recommend the BBC to my friends. That would be a very weird thing to do. I might talk about it with people at work, but I wouldn't talk about it with friends or family. I wouldn't share my opinion about it on social media. It wouldn't make me engage more with BBC content. BBC is one of the news media outlets that I consume the most, so I couldn't consume it more. Yeah. Yeah. That wouldn't make any sense. So it wouldn't really change my behavior because I'm already quite actively engaged with the BBC.”

“I would not share the content as I wouldn't do that on social media anyway. I probably wouldn't speak to friends and family about the ad because it isn't something that really interested me or gave me a lot to talk about.”

“I mean, I knowing what is the job of a journalist, we know that they have to be at the place at the right time. So that kind of information was already known by by I I already known about it. Because so it's not like something I will go and say, oh, this video is giving me some extra information, which is not the case. So here, I was just information I have is just the way they sounded like you you you several times. And they want to describe maybe in a in a in a way that attracts people, but it didn't made me to know something new or new year than I than before. So that's why I'm not will did not be engaged to share it.”

“I think I wouldn't be kind of posting reposting this out on social media or it wouldn't really change the way that I interact with the BBC because I already used BBC as trusted source of news and and yeah, have had that trust there already, so it wouldn't change that behavior.”