The Ad Is Less Effective at Motivating Social Media Sharing
Facets
These facets are broadly related to the theme.
Answers for the multiple choice question: “After watching this BBC advertisement how has it influenced your behavior or opinions towards the BBC? Will it trigger you to do any of the following? You can select several options. Please explain your answer.”
Quotes
“I think I would discuss the the opening half of the ad with friends. I don't think I would share it on social media like Facebook and Twitter. I don't really share things like that on on social media. But I would certainly share it directly with friends in a message. We would probably talk about the the the sort of societal issues around online manipulation, you know, the stuff that Donald Trump and Nigel Farage and Elon Musk are saying, like, the horrible things they're doing. What we can do is as individuals to sort of counter that, some of the stuff that was covered earlier on in the advert.”