The Advertisement Effectively Sparks Conversations About Trust and Factual Reporting
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Answers for the multiple choice question: “After watching this BBC advertisement how has it influenced your behavior or opinions towards the BBC? Will it trigger you to do any of the following? You can select several options. Please explain your answer.”
Quotes
“I think I would discuss the the opening half of the ad with friends. I don't think I would share it on social media like Facebook and Twitter. I don't really share things like that on on social media. But I would certainly share it directly with friends in a message. We would probably talk about the the the sort of societal issues around online manipulation, you know, the stuff that Donald Trump and Nigel Farage and Elon Musk are saying, like, the horrible things they're doing. What we can do is as individuals to sort of counter that, some of the stuff that was covered earlier on in the advert.”
“Think it will definitely be more about the message, because I think it's the message that comes the most in, you know, of course, about the brand that made it because it's important to give the ownership. But I think definitely the message, because I want just to bring the discussion up and make everybody aware of how important it is to go to the original sources and to think twice before you access the information online and on TV also.”
“So I think I would maybe talk about it with some close family members. So say, like, my husband or my brother, my mom and dad. So I'd I'd probably do that. I wouldn't I'm I'm not really want to share stuff on social media, but I think I'd talk about the overall message with other people. So maybe about, like, you know, about reputable sources of information and how a lot of what we see could actually be deepfake, and need to be able to identify that and stuff. So I think it would be the messaging that would be the the bit that I I I would communicate.”
“So I talk about the the ad, the message, the the visual, the way it made me feel. I could question, have you seen BBC late? It's sad. What do you think of it? Are you concerned? Do you think what that turned the truth? I'll get a conversation with, is BBC reliable? Can we trust them? How are they pushing their own narrative? So get a real conversation going and we'll sort of review what is the truth based on seeing the eye because they posted out on the website, have a good discussion point and really review the content of sources so it can sort of create an engaging conversation and a social element with family members and friends and talk about real issues. So I think I would talk about that just to as a talking point to talk about real discussions. So it's a good starting point.”
“So the main focus of conversations with friends and family would be more about the message and the visuals, not the execution of the ad just because it's not something that, like, we don't work in those industries, or it's not something that we do as part of our job. So there's not a big interest in terms of the execution of the ad and, like, if it was put together really cleverly or thinking about, like, the visuals and the audio. However, the discussions would be more about the message and the visuals in terms of, like, why certain visuals were put in. So, like, the Trump attempted assassination. I don't think that compares to what's going on in the world. But then you've got things like the the, like, riots and capital building being taken over and so on. I think that is a bit more newsworthy because it just shows what these idiots are like over there. So yeah. So it'd just be more about the message and the visuals and because it is something we talk about in terms of, like, the wars and these negative things that are happening around the world.”
“I would most likely discuss about the message in regards to truth and also just awareness of what's going on in the world. As I mentioned, I'm a Christian, and I think it's also good to pray about these things. And then the areas that we need to speak up about and be active in in any way that we can even if it's just bringing awareness. I think that's important, so it's good that the BBC can do that.”
“I think when I'll talk about the ad, I'll talk that that BBC actually verifies news and the clips and the way they showed you know, they actually made the ad was interesting, scary, and reassuring at the same time. So those are the aspects that I tell tell them about that the news is verified, and they work hard to get it to us.”