Inconsistent Product Info Creates User Confusion

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5 quotes
Shoppers focusing on health rely on consistent ingredient and nutritional details. When this information is inconsistently presented, users are forced to navigate multiple pages or seek external information, increasing cognitive load. Standardizing the presentation of nutrition details across listings will facilitate quicker and more confident decision-making.

Facets

These facets are broadly related to the theme.

Lists the problems or friction points users report during or after the visit that reduce satisfaction or create barriers to purchase.

Found in 37 of 42 interviews · 66 mentions

Identifies specific Amazon features, pages, or UI components users point to when showing what they find valuable during the visit.

Found in 42 of 42 interviews · 235 mentions

Quotes

Open quote details
Felicity F.

“I don't need help finding the food that I want to buy. I just need websites to present their information clearly. I know what I'm looking for. I don't need help being told this is what I should buy.”

Open quote details
Naomi M.

“Yes. Just now, I like I said, confusing was the price, structure and how many items will be shipped. I highly doubt that one pouch is almost €19. That makes no sense, considering usually they're not more than a fiver. So I don't know. That's very strange. However, that might just be the price, and that's where the confusion came from.”

Open quote details
Joanne A.

“So I was looking for, a product that was just meat with nothing else added to it. I thought I'd found one, but it had vegetables, so we had to abandon that. So the the nearest thing to what I would normally buy was the the one that I chose. However, that's a lot more expensive than what I would normally buy.”

Open quote details
Naomi M.

“The only thing I haven't realized was this amount, which I wonder whether that's actually the end amount because it's supposed to be $26.22, but it says in euro here, $345.17, whatever that means. But assuming oh, no. It actually really went to a high subtotal. So there there obviously must be an error somewhere.”

Open quote details
Felicity F.

“What I find really annoying on Amazon is although you can do a search for your item, like, this is what I've searched for a brand, a food, and a size. So it's given me the one that I clicked on a few times is the brand and the size. The next one they've given me isn't even just a different flavor of the same product. It's a different flavor and a different size. So that's misleading. It's not just saying turkey's 27 and salmon is a different price. It's a different size bag. The third option is in a completely different brand. That doesn't help me when I've searched that I want to buy a specific brand. And I I really don't like that. I find it really unfriendly.”