“I'd say the only thing is the recommended one. Depending on the product, sometimes it's better, sometimes it's less good. But sometimes the recommended products just aren't really good, but rather what Amazon wants to push.”

“Yeah. Quite simply, if I'm to see the same item listed two or three times in the same list, I might get confused and think that the the items are slightly different. So it makes me double check what I'm clicking on several times and find it rather irritating, actually, for that reason.”

“So, most likely, even if you enter various concise search terms—that wasn't the case with dog food, but in my general shopping experience, when you're looking for specific items, you're often shown a lot of sponsored and recommended items, even though you're explicitly looking for something that doesn't include those products. And I don't know, I often get the feeling that the site is trying to push something on me rather than properly processing my search query.”