“So, usually, when I just type in dog food, it comes up with what I've previously ordered, and it'll show me how many times I've ordered it. Yep. So it's always a pitch and mat. This is what I would get if the other one wasn't available. As you can see, this is the one that I usually buy because my dogs are older. And it's 11 pounds usually in pets at home or in pet shops. And on Amazon, it is six pounds. So it is usually on a schedule, but sometimes if I need a top up, I'll just add it to my basket and check it. Yeah. There we go. But I don't need I don't actually need any right now.”

“So, let's go to Amazon now. When I buy dog food on Amazon, I usually search for it directly using the search bar. Since I have the three or four varieties that I always buy, I usually also search for what I need at the time, like Rindi wet food, for example. Then I use the search from here to find the typical Rindi Kennerfleisch can or a mixed pack here. I usually get the 800 gram one, sometimes the 400 gram one. That's generally how I look for my dog food. I have it, I can also search for wet food, but I always use the search bar, I don't go through any menus or anything. But since I have far too much choice here if I just choose wet food, there are a few more options for me. You can also, I say, I always search with Wolfsblut or with the brand name of the food and the combination of wet food or dry food.”

“So I have now visited the website. I've typed in dog food for duck. What came up is not necessarily just for duck, so probably I have to write duck hunt duck hunt Duck sound. Duck food. That's maybe better. Yeah. That's better. That's what I was looking for. So it's actually for him. And they have on the left hand side the kilos and then chicken. He really likes chicken, so I would go for that flavor.”

“if you don't know what you want to buy, you can type in dog food and you'll get suggestions, whether you want wet, dry, yes, even by weight. Or I think you can also type in breed. Spitz, yes, exactly. And then you get good suggestions, including price-wise. You can see straight away how much it is per kilo.”

“I find the large search function button particularly helpful, where you can enter dog food, wet food, or specific brands. I also find Amazon's filter system on the left-hand side very practical, where you can choose different brands or particularly well-rated products or flavors or food forms, gelling and paste, certain price ranges - I think that's very nice, as well as age groups like babies and adults. I would also like it if you could sort by dog breed, perhaps to make it more targeted. But otherwise I think the site has a very, very wide range of different can sizes, packaging materials, individual packages, types of food, and even mixed products. So, for me as a dog owner, it's a very clear, illustrative, and quick to understand ordering system.”

“With the being a search bar, it's easy to bring up a big list of all the different potential options. And with all the different filters, it's easy to select a specific brand or range as well as flavor and a variety of other different options and select a price range, which makes it a lot easier to find what you're specifically looking for.”

“Okay, I'll go back to Amazon. I think what's the big advantage? I have an incredibly broad search here, right? That's nice. I have filter options. Festival, dog food. Now let's go back to that. I have lots of filter options, very quick results. I can see what will be available by tomorrow if I urgently need it? I can sort by brand, all sorts of things. And maybe I'll also see who it's coming from, small businesses or something similar. That's nice. Once I've put it in my shopping cart, I naturally have the great option of simply booking using the existing payment mechanisms I already have or something similar, just like before. And I know, depending on whether it's delivered via Amazon or not, that the logistics actually look pretty good. That's a big advantage for me, which is why I would order from Amazon. Nevertheless, I find it particularly helpful and valuable; the selection, the filter options, the search options are significantly better than in other shops. Nevertheless, I would use the specialized provider plus for this specific pre-purchase transaction. Now I need to quickly identify mine.”

“So for me, on this website, so going back to this dog food search, Drive dog food search for example, what I love about Amazon is the filters. There's loads of filter options down the site here. For me, and I'd be looking for a bag, I'd be looking for it in chicken flavor, I'd maybe even narrow it down to certain costs. What format it comes in, I'd love it in palette format because that's what she's used to, so I love the fact that the filters especially are just so easy to navigate and use”

“So for dog food options, like, we can go back. I just wrote I typed dog food, and I knew that I I was going to have a very large array of options. Yeah. Look at this. So here you have wet food, dry food, shop. I'm able to, like, filter it down, like, here on the left. We can go, like, type of container, flavor, if there's a promotion, store, item form, like, view on. Yes. So I was I thought I was going to eat dry food and wet food. Yeah. So yeah. Yeah. Yeah. It was pretty well. It lets you, filter down things. You have a may you have many options. Gives you the price per kilo. So, yeah, it's pretty good.”

“So what I think is valuable is obviously if you start typing in to say dog food, it'll then come up with like price ranges, wet food, dry food, so I'll say I'm a dry food person and then it'll bring up a range of different types then down the side it's got all different categories so you can pick if it's prime and the weight of your dog, the type of dog so like avid hit senior and it then brings up all the brands so if you have a specific brand you want to get and then you can, like I like that you can pack, like, things that are reviewed four stars and above. That would be so, like, they kinda they help you narrow it down a lot more, I would say.”

“So what I find really helpful, if we go back to the original page, is that I can enter what I'm looking for directly in the search box. In the second step, I think it's great that I have various filter functions on the left-hand side, so I can search specifically for the product I want, enter the customer resistance, enter how much my dog weighs, and so on.”

“What definitely stuck in my mind was the wide product range and the very, very clear and very detailed filter system, which helped me find exactly the products my dog ultimately needed. Even though you weren't asked breed-specific questions, the filter questions were very precise and very specific.”

“So, improve it. Yes, sometimes—I've seen it, I wrote—wet food for dogs, and sometimes it turns out to be wet food for cats. So then you have to manually filter the products yourself. I don't always find it so good on Amazon, given the large selection, that the filters don't always work that well.”

“Yes. All three. It's very easy to find products. I initially, wrote Dachshund or Dachshund in German, so that was a little bit difficult to have English in German. It didn't detect, the language properly. But when I wrote it in English, it was fine. I could find exactly what I wanted. I had the menu on the left hand side. I could choose his main flavors, favorite flavors, which is chicken and veg. And I could also specifically get ducks hound recommended food instead of just dog food, and I really like that as well.”

“So first, I would go for, you know, searching for dog food.”

“I wasn't necessarily expecting the weight control category. The fact that I can now filter specifically for that was a pleasant surprise.”

“So if you know what you need, it takes less than a minute. If you don't know, you can always filter and there is always a very, very large selection, not like with other providers.”

“I think while the variety side is a positive, sometimes it can be slightly overwhelming. So, like, when I was searching for Lily's Kitchen to find the one I want, there were loads of listings that all looked exactly the same. So sometimes it can be a little bit confusing to find what you're after, but I think it's a plus as much as it is a a negative.”

“I find it just really straightforward and the fact that delivery time's, like, superly quick. I enjoy the filtering aspect as well. So, like, when I initially had a dog for fifteen kilos, it shows me some smaller ones, so I can at least up it until the three kilo and above. I like it there's more filters, but I can also filter by senior. I think the filter side of things are probably my favorite, like, options here. Harrington is also really another good brand of food to get. You can either it's too expensive. Oh, Christ. But, yeah, the filter aspect of it and just the speed of delivery, amazing stuff.”

“So if I specifically wanted to just look at pedigree, I get all of the pedigree up there, and then I can be comparing. You know?”

“Yeah. So I guess people would use Amazon just purely for ease. And so if I go back to my search, it's it's there's a 100 products there, really easy to choose. I can filter through there. So I can specifically look for Turkey. You can filter it quite easily. So that's really straightforward. And then I guess that yeah. There's lots of tabs there that you can subscribe and save if you find something that you really like to make it a bit cheaper. Get all discounts. And then, obviously, when you add it to your basket, it's easy to check out, and your payment is already set up. So that's relatively straight straightforward. So I guess for ease and convenience, this is probably the one of the easiest ways to”