AI Recommendations Are Verified with Credible Sources
Facets
These facets are broadly related to the theme.
Primary reasons for using AI toolsClassified by AI
Captures respondents' motivations for using AI/digital assistants when researching their dog or dog food.
Preferred source or trust levelClassified by AI
Specifies the kinds of sources or credibility users prefer when seeking AI-provided information or recommendations.
Quotes
“So I haven't specifically asked since I started using chat GBT, but if they they, it, if I asked it a question of what the best food was for my dog and I input loads of information about his age and preferences, and it it gave me an answer, I'd probably cross check it with the vet to be honest, but I would take that answer and proceed with it.”
“I wouldn't say it's influenced my shopping at all. I would say it's just kinda helped me with more general advice that I would normally go to the vet about, that I wouldn't know because the vet vets are just so expensive. It's, £75 just for let me see her. And she does have some conditions, so I think I use it more for reassurance when she's not feeling great and things that I can feed her out with her food if if she's not going to eat that.”
“I think they probably have recommended products that were gonna make them more money. I am aware of that. They're gonna suggest things that they want you to buy. So that probably has influenced a lot more especially when you are using the AI tools on say Amazon. And I think I think with all of them, even chat GPT, if you say which dog food is best, they're gonna say this one. So you are gonna be more influenced to buy that. But it is sort of a case of filtering some of that out and not taking it completely as as gospel.”
“I trust these places that I shop from mainly because they are they of their reputation and their consistency. If a store or brand has positive reviews and has this history of quality that gives me confidence, I also have to pay their attention to whether the products are properly stored, not expired, and clearly labeled with ingredient information. Another big factor is customer service. If a store responds quickly to questions or concerns, it shows that they care about their products and customers. Recommendations from my vet or other dog owners also reinforce my trust because I know they have done their research. Overall, it's a mix of reliability, transparence transparency, and positive, experiences that make me confident on where I shop.”
“So I've also asked questions such as, you know, if my dog is experiencing an unsettled stomach, what sort of things to give it. So that sort of influenced my shopping behavior. And then I've bought, like, additional products I wouldn't normally buy based on recommendations about what would be best for his stomach and any supplements that would help. So that's definitely influenced how I shop. And and other items, I suppose, sort of influenced some sort of online medications. There was one in particular that we have recently. He had a bout of diarrhea, and it was like a tummy soothing thing. And AI was able to show me the reviews from it, which had pretty good reviews. And he had one dose, and he was fine. It it stopped his diarrhea really quick and made him a much happier dog. So they're examples of how I use AI tools and AI assistance. Google is probably the one I use most. I sometimes use ChatGPT, but I prefer ones that can get me answers from the Internet of maybe where humans have left their reviews.”