AI Speeds Up Discovery and Decision-Making

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11 quotes
Dog owners use AI to quickly find and summarize relevant information, helping them narrow down their options for products and care. Brands can enhance this process by providing AI-driven comparison snapshots to streamline decision-making.

Facets

These facets are broadly related to the theme.

Captures respondents' motivations for using AI/digital assistants when researching their dog or dog food.

Found in 42 of 42 interviews · 110 mentions

Describes the specific activities or tasks respondents perform with AI/digital assistants when researching their dog or dog food.

Found in 39 of 42 interviews · 85 mentions

Quotes

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Video still for a quote by Leighah B.
1:12
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Leighah B.

“So, it can depend on what's going on with Greta. So she sometimes she goes through these phases where she'll eat stuff out the garden, like grass or plants and be sick, and I get quite worried. And I'm like, okay. I last chat GPT about should I be worried about this? Do I need to get to a vet right away? Is this something she's eaten? Could she be sensitive to this or that or the other? With the other ingredient, I'm like, if she's trying a new food, I might ask, does this have any ingredients in it that picky dogs might not respond to? So but, honestly, this is like I have so much to chat GPT. So sometimes it's on the health of the pets. Sometimes it's like, do dogs or rats tend to like this or that or the the other? Or sometimes it might be like, okay. Greta's been sick, and I realized I've started on a new food. Have we got any information on that? So, absolutely, you know, there's just all sorts. And then it gets really helpful, doesn't it? So I shall not you want me to look at this? Do you want me to look at that? It says, I'm like, no. Just slow down. Chat GPT. Well, you know, I'll just ask you what I wanna ask you.”

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Suzie B.

“I tend to use Google, and I quite like the AI tool at the top of that that just condenses everything it finds on the Internet for me. I use that in quite a lot of things these days, But it's helpful to sort of summarize rather than going through different websites. It's helpful to summarize basically an answer for what I'm looking for. Yeah. Okay. Just just crashed.”

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Naomi M.

“I usually use Google and only because you get a range of answers to one question. What I really like is to read blogs or to watch videos, and it's all in one place. And since they have the Gemini AI, I think that's also helpful because it summarizes basically most often what I really want, like a range of like like a wider range of an answer, in a short version instead of having to go to 10 websites, for example, having at least a quick overview. I like that.”

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Suzie B.

“Yeah. So it's going back to what the dog trainer told me about using, having high protein content and how for some dogs, particularly young dogs, and particularly those that are quite energetic anyway, it just adds to a hyper hyperactivity, which I definitely found with my dog. So I've used the Google summary feature to sort of ask which brands are the lowest in protein. Generally, I'm pretty sure the trainer said it's it the closest to 20% you could get is the best. So I asked Google which dog food which dry dog foods have 20% protein, and that's helped me narrow down which ones are better for him.”

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Daniel S.

“I would find it helpful if, when trying a new product, I could simply ask for a detailed breakdown of the nutritional values, so I could see if there's anything in there that my dog might not tolerate. So, I'd say it's very useful in the purchasing decision process, in the decision-making process when you're choosing something new. If you're using food you're already familiar with, you don't really need it anymore.”

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Banu B.

“Yes, I use Google, ChatGPT, and Gemini. I find it useful, especially with ChatGPT and Gemini. I find it very useful with the AI tools because I quickly get the information I actually want, they tell me prices, and recommend pages. With Google, on the other hand, it's also very fast, but accurate. So it's another advantage to see more images and get all the information I need quickly, filtered from Google and the others.”

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1:06
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Kimberly G.

“So Alexa obviously reminds me about what I tell it to remind me of and, like, make a shopping list for me, so that's very helpful. I am a big fan or even I I Google when I don't know the ingredients, and I I get to check out what they really are. You know? It can dumb it down for me. And I I'm just I'm glad that there are tools out there that can help because sometimes the brands, they they they put words that's like Spanish to me, and then I'm like, you know, I need a little help with that, and this it helps me. So that's good. For the behavior, when we first got my dog, obviously, there was no around. She's a little old lady now, but I googled every single thing. I was over googling, basically, from the smell of a fart to why is the bark the way the bark is when she's whatever. I I was you know? But I'm glad. I mean, I'd rather over Google than not know what's going on. So I'm really glad that these things are out there. So yeah.”

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Will M.

“I recently looked to buy my dog a a new lead, and I I I asked Chad GPT for recommendations based on something that he had had previously, which is no longer in stock. What is good for dogs that pull on leads? What's good for a cocker spaniel without hurting its neck? These kind of things. And it came up with a range of options. And also as well, I asked it to look locally to me because I really wanted to to go through an independent in in this particular occasion, it provided some examples of good reviews of products in the local area.”

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Leighah B.

“So I use ChatGPT the most. I have used Copilot sometimes, but I prefer ChatGPT, and it saves your conversations. So you can just go back to them. It kinda knows me now. It knows the dog's name. It knows my rat's name. You know? It's it's quite clever, really. So, yeah, I'm used to chat GPT, and I say it does it does seem to so called know me now, and it recalls certain conversations I've had around dog food, especially when Greta's been picky. Yes. He remembers that.”

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Nils B.

“I use a lot of things really simply because I've used it for all sorts of things right from the start, and I think I get on really well with it. You can just write to it, and it makes things clear or the way I want it, simply because it knows how I want information these days. Otherwise, I also use the Google AI Assistant a lot. It's gotten bigger and bigger, and I think the quality is really good because you often just go to Google and search for something there. And then you get this AI overview of your search straight away, and I use that a lot. But otherwise, I use ChatGPT a lot. I write to it a lot. I give it all the information I have about myself that I want to share about my dog. And then he always helps me with the products, too. Even if I tell him that I want certain things in my product, for example, that it should have less grain, he usually only embellishes things for me that have less grain. Of course, you still have to check for yourself whether these products actually meet your expectations, because often the wrong things come across. But I'd say that's not the norm.”

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Kimberly G.

“Well, I do have an Alexa here in my, living area. And sometimes when I'm feeding the dogs, I'll I'll, you know, I'll realize, oh, no. I'm running low or whatever. And I'll just tell Alexa to add it to my shopping list, which is a great tool because I depending on the workload I have on the the day, I I tend to get forgetful, so that's good. Cheesy pity, I do use sometimes to check the ingredients. And if there's an ingredient I don't understand, I can ask it to dumb it down for me, basically. And I tend to use it a lot, not just for dog food, like, everyday life, but I do I do use it to check the dog food and also some ingredients that I could get to make my own trees and whatnot.”