Social Proof Boosts Confidence in Premium Products

Loading video…
10 quotes
Customer reviews and veterinarian endorsements provide critical validation for higher-priced or unfamiliar products. Highlighting star ratings, user testimonials, and vet-backed endorsements in digital listings can increase consumer confidence and willingness to purchase.

Facets

These facets are broadly related to the theme.

Whether veterinarian advice or recommendations drive the respondent's choice of food or channel.

Found in 27 of 42 interviews

External endorsements and social proof that affect purchase decisions.

Found in 6 of 42 interviews · 7 mentions

Quotes

Open quote details
Nils B.

“For example, here they have over 3,000 reviews. You can simply see the people who buy it, and especially here, you get an overview. And then, of course, you know that the product itself appeals to a lot of people, and not just, let's say, buying something blindly, hoping it's the right thing.”

Open quote details
Joshua E.

“So it has even influenced my decision in a long way because it helps me analyze brands that are really, really performing in the market and what other people are also saying that are working, yes, by professionals and even just customers. Thank you.”

Open quote details
Joshua E.

“I think it's nice. And they also even had review for every product. So thank you. It's good.”

Open quote details
Matthias B.

“I read the reviews and try to find a solution. And the prices are always an incentive to try a new brand.”

Open quote details
Banu B.

“So, yes, the reviews are worth their weight in gold. That definitely appeals to me. And I always think it's nice that this suggestion is made here. Not that I always respond to it, but what else can you buy? I think it's a good way to introduce you to other products now, yes. Exactly. And it was easy, right? It was relatively easy. So it was”

Open quote details
Banu B.

“Yes, for me, it was actually the previous review, yes, the one I had for the product. That was a bit—wait, I have to go back. But here, too, you have a 4.7. That's actually the rating I see. And what's in it, well, it supports the immune system, then this L-carnitine, then the fact that it's also specifically for the joints, so for older dogs. And yes, it looks very, yes, healthy and clean too.”

Open quote details
Enos R.

“You've got reviews. So reviews are, for me, one of the most important parts of Amazon because you can look for some really good reviews with people. You can also search I believe you can search reviews to see if it's sort of good for your type of dog. So that's why, you know, I typically check every single time I buy something on Amazon.”

Open quote details
Victoria K.

“I like to go for something that my dog has had before and something that she enjoys, but she is very, very picky and changes her mind. So I just look for something that's got health benefits and it's vet approved.”

Open quote details
Naomi M.

“It's also convincing in this case because it says veterinarian recommended, so I really like that.”

Open quote details
Endri H.

“I trust these places that I shop from mainly because they are they of their reputation and their consistency. If a store or brand has positive reviews and has this history of quality that gives me confidence, I also have to pay their attention to whether the products are properly stored, not expired, and clearly labeled with ingredient information. Another big factor is customer service. If a store responds quickly to questions or concerns, it shows that they care about their products and customers. Recommendations from my vet or other dog owners also reinforce my trust because I know they have done their research. Overall, it's a mix of reliability, transparence transparency, and positive, experiences that make me confident on where I shop.”