Selection criteria / rationale
Let’s do a screen sharing exercise! Please use the link below to go to the Amazon website and show us how you would normally shop for dog food. As you browse and navigate through the site, please talk us through your thinking every step of the way, from searching to adding to your basket. Don't worry, you don't need to actually checkout, we just want to see what you would choose and how you would get there. Don't forget to click the record response button before you switch tabs and come back to the interview when you're done!
Choose how the data is extracted
Fixed once values have been detected.
Counts as "Product Purchase, Usage, and Consumption Drivers" in chats that compare studies, along with facets from 9 other studies.
Allow dynamically adding new values
Allow multiple values per interview