“There's different apps. There's different emails. There's different notifications coming your way, all the while you're trying to work during the day. And so it's really easy for something to slip through the cracks. So I constantly feel like I've missed something. I've forgotten something. We haven't gotten to something we need to get to. It feels like there's 75 tabs open in my head at all times, and it feels like everything's getting partially done but not completely done. And I always feel like I'm dropping the ball somewhere.”

“they over communicate and the communication itself is just so scattered in different places, different apps, different platforms, and it's just a big hassle to figure out what's going on and when is it and what should I do about it?”

“Oh, the company would definitely have to leave me out of the the communications that are constantly coming in, and I'd want a summary of actions and of what I needed to do and kind of like a schedule of when I needed to do them by and reminders.”

“I have trouble keeping track of all the information so I don't miss something. Knowing what I need action with or not, you know, I need to put that in a calendar. If I'm missing stuff, I'm not getting all of that. I think it's all really important, and it's all things that I'm struggling with right now and missing on a regular basis.”

“I just feel with that one, I feel quite pressured in that we get via an app, we get messages that go boom, boom, boom. They're coming in for each child. And I and and some of them have got they they just messages. So it's like, remember this, remember that. And they I'm just reading them on my watch or reading them on the caf, and the pressure is to remember that there's a sports event on Thursday and that she needs to take her pee kit in or wear it to school. So I think that's where that comes in.”

“I feel like sometimes I'm just getting on with my day, and then there'll be five emails and seven WhatsApp messages. And I'm already thinking ahead of packed lunches and trips and monies and dress downs and all the other things. It's actually more overwhelming than I ever realized.”

“if they could automatically add events or notifications that are pertinent, relevant to us into our calendar, or at least get them in front of us, that would be a service that I think I and most parents would be willing to pay for, just to have that filter there.”

“The communications that come from the school and from nursery settings come from various apps, and it would be useful to have something that managed all of that so I didn't miss things.”

“It's just difficult to keep control of the communications they come through. For example, our school, they come through on an app that we get notifications for, but you get notified about things that aren't relevant to you, so it makes you ignore it really, and you could potentially miss something that's important.”

“We get a lot of ad communications and admin stuff through. So it'd be nice if something filtered through what was actually required responses or stuff that's just general information people on the calendar. So I don't really need to look at till near the time.”

“For me, it's keeping track of it afterwards. So the message comes in. I read the message, and it might be something I need to remember for two weeks' time. And I'm I'm pretty good at reading the messages as they come in, and I'm pretty good at knowing what action is needed, but it's just that keeping track of it.”

“I think the administration of schedules and the communication between the school and the parents and the school and the children is something that I would probably pay for because it's the most time consuming.”

“managing school communications, I would pay $20 a month on a subscription fee during school months, for example, to have these communications streamlined and executed for me”

“I would really like them to schedule the appointments, manage the calendars, cancel the appointments I can't attend. And the same for communications: that they take care of buying the things the school asks us for, that they communicate to us the things that are really important, and that they do some filtering.”

“The stuff to do as a parent is relentless and never ending whether it's just making sure that that uniform is being ironed and is ready for the right day, there's enough pee kit, keeping up with outgrowing of clothes... Things like responding to school emails and messages, signing up for clubs, trips, organizing play dates... It's all the mom admin... And then inevitably, there'll be something to remember her like nine, 10:00 at night, you've forgotten what they need the next day.”

“emails can be flooding in from schools, and the admin can become quite a lot. So if there was something that could help filter that and manage that, then that would be helpful.”

“we're bombarded by emails from both children's school that normally require some sort of action and they happen throughout the day so it feels like there's always something that we're forgetting, but not on purpose.”

“It's probably noticing them and then planning them in. So if it's notification to say that my daughter's dressed down one day, it's being able to take a note of that, put that in the diary and then plan for and remember that.”

“We get a lot of messages, not communications that come through that aren't relevant. Yeah. Not relevant to his age group and stuff that's future dated that I don't have to know about until, yeah, a week or two before rather than telling me three, four months in advance.”

“Probably just the administration of it, the entering, obviously, dates for certain events, communicating with the children, finding out what they want to be involved in, what they don't want to be involved in, keeping up with schedules such as homework tasks and coursework tasks, and anything that they might have missed out on and having to use various different apps or websites to to administer this information.”