Fully hands-off cleaning and laundry are the top home support need

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Across interviews, the task parents most consistently wanted to offload was keeping the home clean, tidy, and on top of laundry. These chores felt endless, visually stressful, and directly competitive with work, rest, and time with children. Parents were not looking for light assistance; they wanted reliable, end-to-end support that removed the task from their minds with minimal supervision.

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Jessica F.

I would want cleaning of the house and the laundry to be completely handled. I would love to not have to deal with that at all.

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Karin S.

they would have to take the whole thing off my plate from start to finish so I don't have to so I can truly hand it off, and I don't have to, like, manage on the back end.

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Hannah L.

I think I'd be willing to pay for a company to do the practical tasks like keep the house clean and tidy, sort the laundry and things like that. Those kind of repetitive tasks and the practical ones that could be done by someone else without too much management of the parents.

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Christopher Y.

Something that really runs in the background. A true set and forget kind of service.

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Jessica M.

Someone who would come in and be a self starter and take care of all of the things or areas that they see in my home that need attention. Just if I don't have to, like, think about another thing, they take the thinking out of it for me, that would be great.

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Gregory S.

I think they didn't just, you know, pretty much do it from start to finish. I think if they did the laundry, they folded it, maybe put it on hangers and had it all organized by person, that would be pretty much it.

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Emma D.

It would need to be, a beginning to end process. Like, I literally have to do nothing. I just have to hand it over and pay, and it comes back to me, you know, all folded, ready to just literally be put away.

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Christopher Y.

It would have to fit seamlessly into our lives, require no decision making, no pre-planning, aside from initial setup, and just execute seamlessly in our daily lives.

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Harriet B.

I think for me the main one is the cleaning. The kids just always make mess so I think the cleanings the one that I would most likely to get someone else to do.

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Nick W.

The laundry and then cleaning service would be something I would surely want to pay for because that... we need not just an extra hand in that. We need the major hand.

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Hayley C.

I think it would be around the keeping the house clean and tidy and the laundry. If we were in a position to do so, a cleaner would be something that we would invest in, as that seems to be the thing that we struggle to keep on top of most.

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Lamis K.

The tasks I am willing to pay for to get rid of are house cleaning, meal planning, and laundry. So these are time-consuming tasks that take a lot of energy and prevent us from spending good time and quality time with our family. So we are stressed, these are tasks that have to be done to ensure a good standard of hygiene. But in return, they drain a lot of our energy; sometimes we sacrifice time with our child or our husband to do them. So yes, I think these are tasks that everyone is ready to pay for to take them off their load.

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Karin S.

I would probably pay a company to do the laundry or do the cleaning or even meal planning and meal prepping. So all the tasks that are ongoing, tedious, routine tasks that are high effort, low output, that actually take away time with my children.

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Katie M.

Tidying, cleaning house, and doing laundry is definitely something I have in the past and would be willing to spend a lot of money on because that frees up time to be able to spend time with my kids and do other things rather than doing that constant chore.

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Aurélien M.

I would prefer to offload anything involving cleaning or home maintenance so I can have more time to devote to my children.

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Aurélien M.

It takes a long time, it never ends, and it is not quality time that I am spending with my children.

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Megan D.

I feel like when I'm having to clean my home and keep it tidy, although I like to have a clean and tidy home, I then lose out on time spent with them. So it's a catch 22.

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Carl F.

So for instance, do we go to the zoo or do we then, alternatively spend two hours cleaning the the home, ready for it to just be, untidy probably about forty five minutes to an hour later.

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Jessica F.

It feels constant. Like it's always something that has to be done. It just, it takes forever to do. It's a big time suck and there's never an appropriate amount of like set time where there aren't a million other things to do to just focus in on laundry by itself.

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Vicki R.

I just can't really seem to keep on top of the laundry. There's always laundry out. The washing machine is kind of constantly on trying to find time to actually put it away. It's quite difficult, it just kind of ends up in huge piles everywhere.