Fully hands-off cleaning and laundry are the top home support need
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Across interviews, the task parents most consistently wanted to offload was keeping the home clean, tidy, and on top of laundry. These chores felt endless, visually stressful, and directly competitive with work, rest, and time with children. Parents were not looking for light assistance; they wanted reliable, end-to-end support that removed the task from their minds with minimal supervision.
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“The tasks I am willing to pay for to get rid of are house cleaning, meal planning, and laundry. So these are time-consuming tasks that take a lot of energy and prevent us from spending good time and quality time with our family. So we are stressed, these are tasks that have to be done to ensure a good standard of hygiene. But in return, they drain a lot of our energy; sometimes we sacrifice time with our child or our husband to do them. So yes, I think these are tasks that everyone is ready to pay for to take them off their load.”