Formulate Fast-Absorbing, Makeup-Safe Bases to Prevent Tackiness, Pilling, and Movement
Facets
These facets are broadly related to the theme.
Consequences or outcomesClassified by AI
What happens as a result of the frustrating moment (e.g., lateness, skipped steps, reduced confidence, negative day start).
Current workaround or hackClassified by AI
Any strategies, shortcuts, or temporary fixes the person uses to cope with or avoid the problem.
Emotional reactionClassified by AI
How the moment makes the person feel (e.g., frustrated, doubtful, anxious, embarrassed) to capture affective response.
Immediate trigger or causeClassified by AI
What specifically triggers the frustration or doubt (e.g., lack of time, unclear instructions, broken product, interruptions).
Routine step or taskClassified by AI
Which part(s) of the morning routine (e.g., waking, breakfast, grooming, childcare, commuting) regularly cause frustration or doubt about doing it right.
workaround_outcomeClassified by AI
Whether the immediate workaround resolved the problem — measures effectiveness of fixes.
immediate_actionsClassified by AI
What the participant did in the moment (e.g., wiped off, reapplied, rinsed) — captures spontaneous responses.
problem_categoryClassified by AI
Maps the incident to one or more of the six research buckets to categorize the type of problem.
reason_not_solvedClassified by AI
If not solved, why it failed (e.g., incompatibility, insufficient time, product limits) — explains barriers to resolution.
trigger_typeClassified by AI
What precipitated the issue (probes: time pressure, texture mismatch, pilling, unclear instructions) — identifies common causes.
workaround_attemptedClassified by AI
Specific workaround(s) the participant tried (e.g., layered with another product, changed application method) — documents attempted fixes.
Makeup wear / longevityClassified by AI
How long makeup or intended look persists through the morning and into midday if the issue is solved.
Instruction or product change that would remove doubtClassified by AI
Specific changes (clearer directions, formulation tweaks, packaging cues, tutorials) that would eliminate uncertainty about using the product correctly.
Midday skin conditionClassified by AI
How the participant's skin looks and feels by midday (e.g., oily, dry, pilled, fresh) to assess durability of the solution over the morning.
Skin appearance (before vs after)Classified by AI
How the skin's visible look would change (tone, brightness, redness, blemishes, shine) if the AM pain were solved.
Skin feel / texture (before vs after)Classified by AI
Tactile sensations and comfort of the skin (smooth, tight, hydrated, greasy, rough) before and after the solution.
Top AM pain (problem type)Classified by AI
The specific morning skincare/makeup problems participants experience (e.g., oiliness, dryness, sensitivity, makeup transfer) that the brand would need to solve.
Compatibility issues experiencedClassified by AI
Problems that force or influence mixing brands (technical incompatibilities or negative interactions when layering).
Conditions that would lead to consolidating to fewer brandsClassified by AI
What changes or offers would motivate participants to reduce the number of brands they use.
Decision drivers for mixing products/brandsClassified by AI
Reasons participants choose different products/brands for different steps (what drives their mixing decisions).
Product role / job in routineClassified by AI
The specific function or step each product/brand is intended to fulfill in the morning routine.
Triggers for switching brands/productsClassified by AI
Events or observations that lead participants to switch away from a brand or product.
Quotes
“Maybe it is that the eye cream didn't dry fast enough or I didn't wait for the eye cream to dry. Because usually when I do my makeup, I start with my eyes first, So I don't give it much time for it to sink into my eyes. So maybe that is what makes it patchier pill sometimes. I don't use a heavy hand when applying makeup, so I don't think that it's the makeup amount that is doing the patchiness on the pilling.”
“Yes. So I like to wait till my, until my toner and my moisturizer, absorb into my skin first to see how it will look and if I need to target any areas before I apply my makeup. And it's good because it provides long lasting makeup, and it provides a more smooth application when I do apply my makeup. And it helps even my skin tone and texture before my makeup comes on.”
“The case I'd like to wear makeup over it, I generally wait maybe, like, I'd say, or five minutes, and then I'll apply the makeup on top of it just to make sure that it's all fully absorbed into my skin. That way, I don't get the pilling, the patchiness, the peeling. It doesn't really shine underneath it, I would say, because absorbs into the skin very well. So don't really have an issue there.”
“It should be a moisturizer that goes, like, really, really well under makeup. Like, if I had a moisturizer like that, I would buy it. And So, like, yeah, the before would be just, the plushie makeup, being in the car, having the makeup pill, the splotchiness, and just having to fix it over and over and over again because the moisturizer you put on underneath just wasn't doing it.”
“I live in a relatively humid environment in the summer in the Northeast Of The US, so, I can be influenced by the humidity. If it's a very humid day, I will generally have to have a bigger lag time between when I will put on my moisturizer and then I would put on my makeup because my skin is just wet, and the moisturizer isn't necessarily really absorbing well. In winter, it's less of a problem in lower humidity and, yeah, I would say, late fall through through spring is fine. But, yes, if there is humidity, I have to adjust the time of how I'll prepare.”
“Okay. So this is a great question. I used to get quite a bit of pilling from the SPF because so I figured out by looking on the back that this is a sunscreen that doesn't work as well with I guess, I can't remember if it was an oil based or water based, one or the other. And it was peeling my concealer, but now I switched to concealers. I can show you too. I use my favorite concealer ever is the Fenty Beauty concealer, and I'm so pale. This is in there, like, 100 c, so, like, the palest shade in cool. And it I'm not gonna put it on, but when I do, it doesn't pale at all. It's the perfect base to go under. I just didn't care with my powder. I don't wear a lot of powder, and it's perfect.”
“So I have seen my moisturizers don't do pretty good with my makeup. I know I could be wrong, or I could be applying them wrong, but they don't do as nice for my makeup versus my serums. My serums let my makeup shine and set flawlessly, so I kinda like my serum routine for my makeups. Otherwise, sometimes it does I have a really porous skin, if you can see. I don't know if you can see, but it has really pretty porous. So I get pretty much porous. So I hate when it my makeup becomes porous. And under eyes are really dry, really dry. It starts flaking there. That's one of my issues. Primers, I struggle with primers. Not all the primers work with my skin. So, yeah, so I get flaking and porousy skin under makeup. That's why I use the serums and everything. When I prep my skin good, I see my makeup flawless. But when I I do not prep my skin good. I'm in a rush. I've seen my makeup flaking and being pores here. This does not look good.”
“If that perfectioning primer isn't dry and I apply my second primer, like, my sunglasses go, it almost is like it just sweeps it to the you know I'm saying? And it's a very this is already a sticky product, So it's almost like caulking for a wall. No other way to describe it. It's very just caked and not smooth or not able to just absorb in anywhere. But once you wait for it to dry, that is not a factor. It's so easy to put on and so easy to use after that.”
“Usually, if I feel like it's still on my skin, like it's a little bit wet, then I'll wait a little bit or get a fan or just fan myself in between just so it has time to go into the skin to absorb. And so when I put the next product or when I put on makeup, it won't look a mess and creased and not applied well.”
“I want it to not be oily. I don't like oily moisturizers. I just want it to just sort of sink into the skin and just, like, sort of melt quickly. So that way, just looks kinda like you have a second skin on your face. And I also it shouldn't be too clogging. The thing I hate most of the moisturizers, especially as an acne prone person, is that if it's too clogging, if it clogs the pores, it just it hurts. So yeah.”
“So as much as I try to keep it simple, there are days when I just feel like I don't have that much of a time to apply, like, everything that I need. Like, especially when it comes to the sunscreen, it's something that I try to do more diligently. The one thing that I want to say, I don't like it quite as much is, like, the white residue that the sunscreen leaves on my skin. I feel like I kinda have to, like, just really wrap it in. And sometimes when I don't do a good job of doing that, like, I see, like, white patches on my, face, and it's something that I need to be more, like, careful of, like, whenever I'm in a rush in the morning. I mean, this is, like, one of the more frustrating things that I've encountered.”