“I think I would be down to try that, just because it would be easier to like, for example, if a brand has a moisturizer, a cleanser, and a sunscreen, That would be easier because you don't have to go out and buy different products, especially if the system or the single brand AM system ends up costing less than if you would get individual products, that is something that I would consider and would like or prefer. And if they work together, that would be also a reason that I would change it from what I'm use currently using.”

“Well, I will hope that it says, okay. This is for the fall season. This is for the winter season. You this is for the spring season. Like and it just be separated, like, for each different season. I would love that because then I'll know which ones to use and which ones not to use.”

“I'll be open to trying a single brand system, but I would want to get the same results from the variety of products that I use and then at an affordable price point.”

“If that was possible, I would definitely be open to using it. I really just need a cleanser, a moisturizer, and the occasional acne spot treatment, maybe something for hyperpigmentation and dark circles. But if one brand could accomplish all of that and give me just, like, steps of one, two, three, four, five, I would gladly be open to that.”

“I think a good experience to offer with something like that would be maybe letting you customize, like, all one brand, but letting you pick each product in that set and giving some kind of bundle discount for doing it that way. That way, it's not just like, here are these line of products that we offer, and it is what it is. Let me pick which ones work best for me.”

“I think it would have to be in a package of, like, a bundle instead of a la carte items for ease of shopping. And by selling it that way, maybe it's more convincing as, like, the effects of using it together creates a synergy. And so that's the reason why you should buy this product. Otherwise, if it's just, there's no benefit to buying multiple products, then I don't know if I would actually go for it.”

“Probably really good moisturizer and sunscreen and then just a serum that's really good. That that really helps my skin be calm and clear and even, but just those, like, few steps. I don't want a really complicated morning routine.”

“I think I would want a prebuilt pack, because I think that it could be customizable and individualized based on different people's, like, skin concerns and skin needs and skin type. And I think what would it need to include or replace my current mix would be, again, just simplifying the routine and make it faster or less products being involved.”

“That would appeal to me because it will save me time, money, effort. It will save me resources. It will save me having to go to different places. So, ultimately, time, money, which are very, very valuable resources, which are kinda hard to get back. Time is easy to spend. Money is easy to spend, but it's not easy to get back at all. So that's something that I really value, my time and how much money is going into something. So if a brand has that one stop and shop, I'm all with it.”

“Well, I'd love something super intuitive, like clear visual cues right on the packaging. Maybe a simple guide that shows exactly how much to use or even little texture indicator so you know when it's fully absorbed and ready for the next step. So a q, a QR code, for instance, with short digital tips will be amazing too. Something that feels personal and easy, like your skincare routine is teaching you as you go.”

“I would like to have something that can be adjusted based on my skin skin's needs, especially in season or across different seasons. For now, I feel like my skin needs a lot more hydration because of the dryness during the wintertime. And in the summertime, I do need something slightly different because of the humidity. So I would love to have, like, products that are adjusted just based on my own needs throughout the season.”

“I would need to know that there are different prebuilt packages for different kinds of skin and what look you're achieving and what problem points you're having, that it's customizable, and that there are clear ingredients that are derm tested and approved. And also, I really find a lot of skincare from peers or people or people on social media, or derms on social media, so I would need their buy in as well.”

“I would wanna customize it by skin concern and season and even daily skin condition. So in the winters, my skin is more dry, so maybe I would customize that to, again, having more of that benefit of, like, sealing in and strengthening my skin barrier. And then skin concern, if I am breaking out or I have acne, then that would be something that I can personalize as well.”

“That would absolutely definitely be helpful for people and me personally. I would love an AMA system or prebuilt pack. But if it's just one brand, it would have to be one brand, but multiple different types of packs for different types of skin in order for that to work. Because since people have different skin, like, people are more prone to dry skin, oily skin, acne skin, sensitive skin, that sort of thing.”

“I wouldn't mind it being a single brand AM system because it makes it much easier. What would it need to include to replace your current mix? It would have to have everything. Right? Has to have the toner. It has to have the serum. It's gotta have the oil. It has to have an acne treatment or a spot treatment. It also has to have lotion moisturizer cream or oh, and the SPF moist sunscreen in it.”

“Definitely, it would have to change for the seasons. The colder weather is just drier skin. Summer weather, I don't want too much. I don't wanna feel heavy and weighed down. I don't feel wanna feel oily, especially with the humidity outside. So, yeah, it would have to change year round.”

“Single brand AM system will be great because, you know, it just simplifies things.”

“I absolutely want a prebuilt pack. You know, when it comes to skincare and haircare and makeup, like, at the end of the day, I'm a scientist. I'm not a haircare pro. I'm not a cosmetologist, and I want brands to make it simple for me to follow something that is proven to work so that I don't have to think as much. I can just buy the pack, put them in order on my vanity, and just use them and not have to think as much. And the easier it is, the more likely I am to comply.”

“It would need to guarantee the same effects that I get from my multistep. So it would need to exfoliate. It would need to cleanse. It would need to address hyperpigmentation, dark spots, scars, but then also focus on hydration and sunscreen.”