You’ve been invited to a research interview

Welcome! Thank you for joining our study about your experiences buying dog food online. We're especially interested in how you shop for dog food online, what influences your decisions, which brands you prefer, and the digital tools or assistance you use along the way. The interview will also explore how you experience the Amazon website from the moment you start searching to checkout. There are no right or wrong answers—we just want your honest perspective as a dog owner. Your feedback will help a leading dog food brand improve the online shopping experience for pet parents like you. This conversation should take about 15 minutes. Thank you for participating!