Consumers Desire Personalized AI Recommendations
Facets
These facets are broadly related to the theme.
Perceived Benefits of AI for Smart ShoppingClassified by AI
The sentence completion is used to understand the main benefits as perceived by the respondent regarding how AI helps them buy and shop smarter.
Trust-Influencing Design FeaturesClassified by AI
Identifies specific signals, explanations, or design features that respondents believe either build or erode trust in AI shopping and buying tools.
Perceptions of AI ToolsClassified by AI
Captures the general feelings and associations respondents have about AI tools in helping with purchases, including both positive and negative attributes.
Incentives for Increased AI AdoptionClassified by AI
This facet captures the reasons or factors that would encourage the respondent to use AI tools more in their shopping and purchasing habits, providing insights into potential incentives or barriers to AI adoption in retail contexts.
Quotes
“For example, when planning a trip, I'm going on a trip to Gramado, and I'd like tips on places near my hotel. If I had to research this myself, it would take a lot of time, so I ended up using Germinare to help me with this. It already has the information, my preferences, my tastes, so it's much more personalized. It really feels as if I were searching myself, only in an optimized way.”
“Okay. So to me, I would say that the brand should use AI in a way that the AI knows has my shopping history, knows everything, knows what I like to shop for, the the the the type of brand, the quality. And, in that way, the AI will be able to recommend, similar brands or products that I like, similar ones for me, and as well, attached reviews, okay, reviews about the products as well.”
“It would be, most helpful if, brands could, use AI to give personalized recommendations or, personalized, personalized, such as the products that suits the person. And, would be really helpful, if brands could first take notice of what the customer is looking for and, then provide, the customized recommendations which product would fit, those needs and what they are looking for.”
“Now Chativity is my my favorite because of its memory feature where it holds my, specific details about me. So I love that ChatChippity is more personalized as when compared to the other, applications I mean, the other AIs. So I love Chappgbt when I need it to discuss and maybe decide on specifically what, product I may need to buy, for what reasons, and it will base the decisions on memory that it has retained about me.”
“So now I have to enter everything I expect and what my wishes are, etc. All I can wish for is that the AI automatically understands my chat history and so on, and when I want to buy something, I can get the right suggestions straight away. Instead of writing a 200-word prompt, I just type in a single sentence and get the right suggestion.”
“I'd like it to retain the history of what I've asked for in the past and repeat that back to me. So sometimes it it seems to have forgotten what I've told it unless it's on a particular thread. It doesn't seem to retain that that's the face cream I wanna buy or anything like that. So I'd like it to build up a data bank about me, and maybe it is doing that in the background to an extent, but I'd like that to be better.”
“I want it to know what my preferences are. And if it doesn't know, then it needs to ask and then remember it for next time. And then I want it to give me the top five products or services I'm looking at. So if a shoes give me the top five shoes that I want. If it's a software thing I need for work, give me the top five. Give me a very quick reasons why and links to more information if I want to click them and find the best price, and then show me some reviews from real life people.”
“For example, if it's a shopping list for supplements, they should know the preferred brands, the quantities, and the frequency. And if they can't connect it directly to the purchasing site, at least give me the list, or a link where I could have everything ready in a shopping cart. That would be one way. Also, for example, to buy recurring cleaning products, it could also be helpful to remember the brand and the time between purchases, and tell me, "It's here, you can buy these." These are the best comparisons.”
“Yes, absolutely, AI actually positions itself as an advisor. So, for example, I've already bought decorations and clothes that I wouldn't have thought of. Because the AI managed to project me on the use I had for them based on my tastes and my research. And in fact argues and says this choice seems to be the right one, I recommend this to you without imposing anything. And ultimately that's what's interesting with AI, is that there is a form of expertise and ultimately a form of, it's very concrete, you know, and that's what I like, it's very concrete and very personalized. For example, the trip, there are hotels that have been sexed, I would never have thought of that and the AI told me, this is the spot where you can see the most Northern Lights. So yes, the fact of starting with factual data and also because the AI already has knowledge about me and why I would ultimately like it, it worked.”
“So the most helpful thing would definitely be the fact that, like I said, I use TrustGPT probably a lot more than any of the other ones, and I feel like it knows me and a lot of my habits. So that's very helpful. I don't need to come in and feed a lot of information in there and kind of start from scratch.”
“It can be customized to my needs and tastes, because sometimes the answer it gives is very general. So, if it's tailored to me, if I could train it to get to know me better and understand what truly interests me, what I like, what I need as an individual, then that would be much better for me, and I think it would help its answers be more focused on me.”
“Yeah. Because it would know what I like. It would remember what I like, and it would keep an eye on things for me. So if there were similar things available or if it knew I was looking for a new pair of trainers and it could see that vintage had some come on and they were a good price, Yeah. That's why I wanted to remember. I don't wanna have to keep telling it, and I want it to be proactive in telling me, and then that would make me buy more, basically.”
“I feel like if it if it was sort of, like, if it was sort of, like, understood that the type of clothes I wear, it understood my fashion sense, my style, how I like to dress, and how I like to be. How and it's not like a typical, like, you know, like a typical list of, you know, your hourglass figure or this and all of that and this sort of stuff. It's sort of like it would be tailor made. The the recommendations would sort of be tailor made to me, then, that would make that would encourage me to go to AI first every time.”
“A suggestion that that I would really love, it would completely transform me, but if AI and my shopping would personalize my shopping list according to my preferences. By meaning that, AI will track what I've, the previous month, what was dominant in my shopping cart. And this month, those that are dominant there is a recurrence, and then do suggestive to say that, two months ago, you bought product a, but last month, you didn't buy product a. So I suggest maybe due to the fact that you had maybe still left last month, this month, it could be you could be running out, so we put suggestive product b there, and then also product c and also be a add on to your cart as according to your personal preferences of what you like and what you do not like. It would completely save because it will be saving me time to, go online and manually click on what I want, whereas AI could already have my list there. And then I can just click what I want and not and then AI from there onward would assist me. That would completely make it much better for me.”
“I want it to be based on my browsing history, but also my purchase history. So if I've bought, I don't know, new tires for my car, I don't want browsing his I don't want, AI to come up with new tires for my car as a suggestion for what I should purchase next week because I've bought them. They're gonna last a while. But if they could offer me some suggest for maybe, I don't know, cleaning products or something that would complement the item that I've already bought, that would be great.”