AI Recommendations Expand Shopping Baskets and Brand Discovery
Facets
These facets are broadly related to the theme.
Shopping Experience NarrativeClassified by AI
This facet gathers details of the described shopping or buying experience influenced by AI, including the steps from discovery to decision and purchase.
Nature of AI-Influenced Purchase DecisionClassified by AI
This facet explores why AI is particularly useful in certain shopping scenarios by categorizing the nature of the purchase decision, highlighting if it's a result of complexity, personalization, planning intensity, or routine necessity.
AI Influence on Purchase DecisionsClassified by AI
Indicates whether AI tools or recommendations have had a concrete effect on the respondent's decisions regarding products, brands, or features.
Areas Affected by AIClassified by AI
Captures the specific areas in which AI tools or recommendations have influenced the respondent's buying behavior, such as discovering new brands or selecting promotions.
Perceived Benefits of AI for Smart ShoppingClassified by AI
The sentence completion is used to understand the main benefits as perceived by the respondent regarding how AI helps them buy and shop smarter.
Quotes
“I'll say it's the purchase I made on Saturday. I went to an ecommerce site and looked for hair products, makeup, and so on. And I switched, I switched a treatment cream from a brand I already use, for a new one, which I'm going to try, because it appeared, right, that it's a new brand but very well-regarded and everything, so I ended up switching the brand I've been using for a while, for this new one that's about to arrive. So that was it.”
“Well, recently, while I was looking for headphones, I asked ear for alternatives to the usual big brands. I suggested a lesson when they did balance good sound quality with comfort for long work session. After checking the reviews, I bought them, and they turned out to be surprisingly better value than what I had originally planned to get.”
“For example, I have asked AI to, help me make a list of some of the top, some of the top, protein shake brands and, on the grow on the go, go kind of meals. And, ChartGPT or AI tools have recommended me a list. And I have discovered certain brands, or products that were not on my radar. So I would say, AI has helped me in discovering new products that I hadn't considered before.”
“Yes. So there was there's actually a skincare that I use right now. It's called all in one. No. It's called one two three. Yeah. One two three. I would definitely not have ever thought of using it, like, in my life. I would never even have come across this skincare if it wasn't for the AI recommendations. And it's just like a three step basic cleanser, the toner, and then the moisturizer, and then, like, sunscreen. You know? And if AI had not told me about this product, this brand, I don't think I would have ever found out about it. I don't think I would have ever even used it once.”
“I once wanted to buy hair oil, but I wanted it for something specific: dry hair. So, with a brand in mind, I asked her, and she told me that, for what I was looking for, there was another product that wasn't this oil. I mean, oil also worked, but she recommended a hair serum instead. I hadn't even known hair serums existed until that moment. And, well, thanks to her recommendation, that's what I bought.”
“I was, going through different products, looking for a pair of trousers, put the pair of trousers, in my cart before checking for the size. And AI here was really helpful in, you know, letting me know, alright. You've bought this in the past or you wear this size and this mark, in this, in in this, sorry, brand. So we suggest you take size small or medium, whatever. And then, you know, why not pair it with one of these tops? And one of the tops was really nice and in the sale, so just bought it.”
“Well, I saw this beauty product, and since my family recommended it, I was willing to buy it. The reviews were all 4 stars, but, well, I didn't really believe it because all the reviews were like, wow, extraordinary. So, I went and asked the AI for her opinion on that product. She told me that everything that sounded extraordinary, well, in many cases, wasn't true, which is why I didn't buy it. But in that same conversation, she recommended another product, and well, that was the one I accepted.”
“Just yesterday, I bought a new product I hadn't heard of before: organic honey for my son's cough. I loved it. The honey was of high quality. She found it from a company that has been manufacturing it for many years and has the expertise to make these products. I really liked it. She influenced me and helped me buy this honey yesterday, online through iFood.”
“Yes. Recently, like, few weeks ago, when I was buying some products, and then I went past through a different product. It was, body lotion from a different company, and I wasn't sure if I should use it or not. So I click the pick of it and show it to the chat g p d, and it suggested me to use it as it showed me its pros and cons and its advantages or disadvantages. And then I preferred it. Otherwise, I wouldn't.”
“So, normally, when buying a handbag or something that I'm interested in, I'll go for high end designer handbags. Whereas, this time, AI bought up a brand that I have heard of, but I've never considered buying. So it's a Pauline brand. And it influenced me on buying a product from them rather than going through my normal sorts of points or going on having nickels or flannels or going in Gucci if I need and buying stuff directly from them. It bought up a new a new designer, and the bag's been amazing. And it's something it's a product that I would probably buy again and buy from that brand again.”
“Yes, well, actually, on this occasion, the AI recommendation was about some devices that are smart electronic plugs. It recommended a brand that's literally a brand made by Amazon. I didn't know it, I didn't know they had this option, and well, the ones I had in my cart weren't from that brand. The intelligence recommended this brand to me, and I ended up deciding to buy them. It was what suited me best, both from the artificial intelligence and from my point of view.”
“Yes, they've helped me choose Chinese brands, which still don't have much visibility here in Brazil, for example. Especially when it comes to skincare. Korean brands, the Chinese have many super good skincare brands, but they don't have as much visibility here because here is more geared towards the United States, so there aren't many. Tomorrow I have a free meal, so basically, as I've already gotten lost and someone has messed me up here, but mainly with skincare brands, she helped me buy from Korean websites and Chinese websites too, which have good shipping here to Brazil, so my skin is doing very well thanks to that.”
“I would like to be able to ask, you know, DAA about the best product. Give me, like, a list of different one. It can directly select, you know, the best price where I can buy it, you know, the facet option for delivery. And once I click buy, you know, it send it directly, you know, to my basket, you know, in Amazon or any other, you know, app I might have connecting to my phone. And from just one click, you know, I can order it directly.”
“Recently, I wanted to buy a one sling bag. So I have put so many sling bags in my cart. Then, after that, I put everything I mean, I send the photos to the AI. So AI preferred AI told me that each bag, the product, and the materials, and the price. And the moreover, it give me more suggestions regarding the product, and it give me other products. I mean, the which I not included in the cart. So that's make me really surprised. I think that woman will not help like that, but a is helping helping not only me, I believe. The or helping all all the people. They're not only the shopping, the spiritual way, the learning way, the entertainment way, the all the way is helping too much nowadays.”
“Yes. I've many things. I would say for a product recently, I was a bit worried about the air quality in my cottage. So AI suggested an air filtration system, suggested the top 10 and told me what what I should look for. And, yeah, and then gave me a link, and I bought it. So that inspired my choice. I I didn't know anything about it before, and I was just talking to my AI about it from chat two two.”
“Most certainly, I will do. Yeah, I will use the example of my wife. My wife was on one of digital tools and everything, and then she told me about this, lady. She's called Kayla Kim K. It's about hair products. It's a new brand, and and and she's busy with new products. It's about the hair growth. And then what we did is into JetGPT, Copilot, and to DeepSeq, we put in k liking k products. And they gave us a huge amount of information regarding our products. And based on that information, it influenced us to buy a a product that we haven't considered before. We just found it out completely new, and we put it in the cart. We bought it and and and tried it out. So that is the whole process which AI influenced us to buy something that's completely new that we do not know about.”
“Yes, for example, I didn't know the Thunder Armor brand of tennis shoes, but she recommended it to me, and I think it's a very comfortable shoe. And, well, I finally decided to buy it because she recommended it to me. In the end, I bought this one, and in the end, well, it's a very comfortable product that satisfies its purpose.”