AI-Driven Product Comparisons Influence Purchases

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Consumers use AI platforms like ChatGPT and Google Gemini for detailed product comparisons, influencing their brand choices and purchase decisions in high-involvement categories such as electronics and appliances.

Facets

These facets are broadly related to the theme.

This facet gathers details of the described shopping or buying experience influenced by AI, including the steps from discovery to decision and purchase.

Found in 260 of 323 interviews

This facet explores why AI is particularly useful in certain shopping scenarios by categorizing the nature of the purchase decision, highlighting if it's a result of complexity, personalization, planning intensity, or routine necessity.

Found in 184 of 323 interviews · 301 mentions

Indicates whether AI tools or recommendations have had a concrete effect on the respondent's decisions regarding products, brands, or features.

Found in 77 of 323 interviews

Areas Affected by AIClassified by AI

Captures the specific areas in which AI tools or recommendations have influenced the respondent's buying behavior, such as discovering new brands or selecting promotions.

Found in 254 of 323 interviews · 437 mentions

Quotes

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Video still for a quote by Tarik K.
1:21
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Tarik K.

So my shoe example fits this question quite well. I stated my problem, and based on this information, the AI gave me a good selection, and it actually made a pretty good choice, and now I'm quite happy with it. Otherwise, I did a lot of research into electronics before I set up my setup. I actually wanted to buy a different monitor, but I realized that this monitor wasn't really a good fit. It didn't quite suit me, so ChatGPT suggested a different brand. But I didn't buy that brand because, well, that also influenced my purchase decision.

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Video still for a quote by Olga B.
1:37
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Olga B.

My main concern, when I'm running is the footwear. So I take a lot of time to search for, not specifically brands, but the models of the shoes, for different kinds of terrains. So, my recent search and purchase was, done with the help of, Chad GPT when I asked for help in, describing each model of Salomon, trail shoes for women. So it kind of it helped me determine my choice, and then I was able to purchase the same day. And for the appliances, that was my search for the, vacuum cleaner, by Dyson. So I kind of knew what I wanted, but I I needed, the guidance and the confirmation, actually. So so I did that as well. And, with all the features and additional information on on on how to, take care of the appliance, in this case, that was the, the Dyson Bullets. What's it called? I just said it, but I I don't remember the word. Anyhow, it was very helpful.

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Josephine D.

AI helps me buy and shop smarter because I am able to see what's cheaper, better, and more efficient for me to have.

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Junior N.

I use AI for before I make a purchasing decision. So for example, I was looking to buy a monitor, and I used to, compare, the specs of two monitor that I had in mind and ask and ask it, which one it would rather, prefer for me to buy. And it gave me all the stats as well as why I should buy this this, certain monitor instead of the other.

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Laurent L.

In fact, just now, for example, I'm going to come back to it again, but it's a very concrete case and let's talk mainly about big baskets in fact. Discovery of a hotel brand and accommodation for my stay that I would never have considered, that I discovered thanks to him, that I ended up actually buying. And just now, it was in relation to a brand on XLR cables that I was hesitant about. And also, if I stay on electronics, he also advised me on the purchase of a podcast microphone. I exist, I hesitated between different brands, Road, Shure and generally other references that I had at the start and so they sent me towards a model reference that I hadn't considered, I ended up buying.

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Evelina P.

I used AI to compare two models of iPad when I was purchasing a new one. So I wanted to know the, main differences between an iPad Pro and an iPad Air. The differences were very minor, and it wouldn't benefit me to purchase the pro. So I actually then managed to save money by buying a cheaper model because I didn't use it for what they recommend the pro would be used for.

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Paula S.

AI helps me shop smarter because it understands what I need, because it takes the time to research certain products and recommends the ones that best fit what I need or what I'm going to do, because it has a very large database and helps me choose between the best products, the best brands, the best prices, and it cares about what I need.

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Gerard D.

AI helps me to compare products, introduces me to new brands, and also shows me current deals.

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Video still for a quote by Mankwana L.
1:22
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Mankwana L.

Yes. It did. Yes. It did. I remember back in 2021 when I didn't know which brand, which brand of a laptop should I buy so that it can be able to last me for years. And my first choice was Mesa because I wanted to be left with some little change. Then, yeah, I suggested that I get HP or Acer because it is very durable. It is reliable. It has got too much space. And the the Mesa is doesn't have much space. It doesn't even last for too long. And comparing the prices, it was very, very obvious that the mason won't last me for too long. So it made a huge huge huge difference. It affected my my my my decision a lot. Still, from that moment, whenever somebody asks me for advices when they are about to buy gadgets or let me say specifically laptop, I still recommend Acer and HP, and I will give them the same business that they gave me.

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Sarah S.

Mainly, it's for ease of use. It's to make things quicker. Sometimes it's to figure out things that I haven't thought about yet or, like I said, trying to find something new. So if I'm trying to compare products, like, just recently, I was trying to compare iPhones. I was trying to figure out, is it really worth it to get the newest iPhone, or is there one that's, a little bit cheaper and maybe older model that's still decent? So chat GPT was extremely helpful for that and can just kind of scan the whole Internet and find, you know, blog posts or comparisons, things like that.

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Souravi B.

if I want to buy buy some, grocery or shopping, anything, like mobile phone, laptop. So that time I, I try to compare, compared, like, if I want to buy a Realme Dream Edition phone and, and, also, apart from that, I also want to, compare that Dream Edition versus Realme, like g t seven pro. Which one is the best? So I suggest me, for, performance and anything to Realme GT seven Pro is the best. So that is why, I used to, used to AI for sometimes suggestion also, and it's also very helpful.

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Sanjana P.

I think AI has the biggest influence in the electronic shopping carts because there are so many specs features and small price point to compare, and AI has cut through that noise. Tools like Gemini or DeepSeek make it easy to shortlist no matter explain the trade off and platform and complain. This saves hours of research and makes me more confident in big ticket purchases for food or travel and beverages. AI still is very helpful, but more about planning and inspiration. Overall, electronic standard because AI directly reduces complexity and decision stress the most.

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Thifany S.

Well, I had a few styling cream options and booklets at the perfumery, and I wanted a quick explanation about which would be best. I didn't want to call a salesperson to help me. So I gave Gemini these options and asked him to compare which would be best for my hair type. From this comparison, Gemini suggested another product that seemed better for my hair type. I found that product, put it on, and took it.

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Rukhsar A.

So AI bought all products in a list because I spoke to the side. I was looking for a top bag and a tan color, and I put in a price range. So my price range was anything from a £100 to 1,500. And it bought up different options at the price points, and the pollen one ended up being a really good price point. So it was I ended up spending a lot less than what I normally would have spent. So I spent around £480 rather than or well over 1,000. So I think it highlighted that this could be a good option, and it has been a good option.

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Sumit K.

So I was, deciding between the two sets of the earbuds, and, my budget was around 3,000 and rupees. And I was deciding between these, two earbuds of companies like Realme and I think so. One was Redmi, and I asked AI to compare them on the basis of their battery, sound quality, and clarity, and also the price. And, it highlighted that one has slightly better base. The Realme one had a slightly, better base. And but the Redmi one had a better, longer play time and better mic quality. But since, I was using slightly better, base and call quality, so I opted for the, Redimi one.

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Aline S.

So I was researching SSD and RAM memory to use on my notebook, and then I asked artificial intelligence, what the difference is in terms of sizes of what to do, how to do it, best brands and then, based on this information, I decided what I would buy and what I wouldn't buy.

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Steve R.

I use ChatGPT for that, and it was a back and forth conversation over, you know, a period of time, where I started by seeking information on the various brands and the and the merits and disadvantages of those brands. And then I input information on the type of running that I do and my, my running style. Got into quite a detailed conversation with GPT about the, ergonomics around running and, and how the the various shoes are supported or or or, negative to my running style. So I think it was the sort of technical the ability to quickly get some pretty technical information about what suit shoe was fitting me best was the major influence over that final decision.