AI as a Personalized Shopping Assistant

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Consumers expect AI to serve as a personalized digital shopping assistant, offering detailed product comparisons, including technical specifications, pricing, and trade-offs. This role emphasizes the need for transparent, data-driven insights that instill confidence and save time, especially for high-value or complex purchases.

Facets

These facets are broadly related to the theme.

This facet represents consumers' attitudes and perceptions regarding the use of AI in shopping, including what they find most helpful, what they find least helpful or annoying, and overall trust and enjoyment in the shopping journey.

Found in 288 of 323 interviews · 1520 mentions

Desired AI CapabilitiesClassified by AI

This facet captures the specific functionalities or 'jobs' that consumers expect AI to perform when shopping, such as deal finding, product configuration, planning, time saving, and helping them avoid mistakes.

Found in 292 of 323 interviews · 1580 mentions

Quotes

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Video still for a quote by Josh P.
1:22
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Josh P.

Yeah. So, as I mentioned before, I'm looking for a good winter parka, and I'm looking for a Canada Goose one. There are no Canada Goose stores near me. And so I relied on AI to not only find me a model that meets my needs, but also to determine the fit. These products are, you know, $1,200. And so I wanna make sure I'm making a confident and informed decision. And so AI, helped me figure out the different features across a couple of the parka models, and also explained the fit. AI also directed me to the pre loved version on the Canada Goose website where I saw some options were, like, half the price. And so, I don't think I would have I mean, maybe I would have come across that on my own, but, I appreciated AI sort of introducing that to me. And I I put the item in my cart. I have yet to swipe the credit card yet.

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David O.

Yes, several times. I've asked him to compare similar products of something I want to buy, and he's given me a comparison several times, and based on that comparison, it's changed my decision, the purchase I'm going to make. The analysis he does, at the time he does the analysis, shows that the comparison or the product I was choosing, there are better ones than the one I was going to buy. So, it has changed my perspective when it comes to shopping.

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1:12
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Lena S.

Absolutely. Especially with household appliances, things that are constantly plugged in, like a refrigerator, for example. I think it's simply because people have different requirements for appliances like how big is it? How much storage space does it have? But also how energy-efficient is it? Plus, of course, the price. Because you have to pay attention to so many different things, I find it often very difficult to keep an eye on everything at the same time. If you could basically say to the AI, I'd like the best price-performance ratio in terms of price to energy efficiency. And then to say, give me the three best, I think that would be great, that would be super helpful, simply to know, okay, that's the good middle ground or something. Yes, it would be helpful for that.

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Aditya P.

So I wanted to buy a smartwatch for myself, and I asked about it. So it gave me a nice looking table, which compared all the different, major smartwatches comp brands, including both, Apple, Samsung, FireVolt, etcetera, and it made so AI was the one responsible for the smartwatch I bought, which was, noise.

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Bonnal L.

Yes, it was to compare baby food mixers. It allowed me to highlight elements that I could find in one or the other or feedback on the durability of a product and as a result, I opted for one over the other.

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Pedro B.

Yeah. It helps me buy smarter because it takes a lot of the heavy lifting out of the research process. It's not perfect. It's not gonna get all of the products and all of the categories, but, it's a really convenient and quick way to filter through, not having to go through a bunch of pages of Google or and, you know, go through different websites and just get a quick summation to start. And all the times, it can get you very specific information if you ask specific enough question.

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Ana D.

Look, it would definitely be the time I saved, because researching each model, right, and then comparing them, would take a lot of time, so what surprised me is precisely its speed and practicality. One thing I like is that artificial intelligence creates a comparison table, so it's much easier for us to see the differences, compare price, processors, camera, battery, storage. So I saw that this cell phone has a great value. I wasn't even considering it, so for me, it was because the research was quick and saved me time.

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Lena S.

So, as I said, I want and expect a certain degree of neutrality, that there isn't some corporation behind it that has, so to speak, told the AI to only offer our services or our products. I also expect transparency, like, what was taken into account, for example? What was taken into account in the recommendation, in the evaluation? Reliability, of course. Yes, and reliability, of course, so that it doesn't end with energy efficiency class A, and I buy it, and then I see at the end that it's actually C. So.

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Tamam K.

Give me a valid review, compare things to me, give me all the prices, give me the best prices that I can take. Also recommend for me, for example, if I should buy this or should I wait more maybe for another version, for a best version? Should I wait because there's a silk, if there's a sale coming? Or should I go and buy it from a different store from where, also, like, not very far away where I live? Maybe give me a lot of couple of options about the same product that I want.

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Frederic C.

AI helps me buy and sharps shop smarter because it allows for a quick and easy comparison and a back and forth to further drill down what's most important to me when looking for a product.

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Brett M.

It's more it's mostly a breakdown of ingredients and then the health benefits. These are the two most important things for me when I decide to use the assistance of AI for foods I'm trying to buy.

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Josh P.

It would be good if AI, can tell me price trends. It would be good if AI could proactively find promo codes online. It would be cool if AI could say, hey. It is September 16. You're about to buy this product. Just a heads up, this was marked down 30% on Black Friday last year. That type of context would be awesome.

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Lena S.

It depends a bit on what I use AI for. I absolutely find it, I would say I'm not a power user at all. I think I'm either a practical problem solver or someone who is skeptical. When I look at daily tasks or shopping, then when I think about it, I'm probably a practical problem solver. So, if I want to compare products or quickly get an overview of different offers, AI can definitely help me with that. So, simply saying to ChatGPT, hey, let's make a list of different vacuum cleaners, once by price, once by quality, something like that. I find that, I find it very helpful.

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Gina P.

I really like when it makes the tables for me and just the charts where it's super easy to compare features, prices, and all the different kind of things that you might want from whatever you're looking to purchase. It just really saves a lot of time. And I would say every time that I've looked up the products or services that it's recommended, the reviews, they're spot on.

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Steffen B.

So I see this as a huge step forward, as a time saver, and I definitely think it's a good thing because it offers a more personal and well-founded approach to product selection, which is an advantage for me.

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Jochen Y.

For example, I bought a refrigerator using these AI tools. It told me there were so many new features, so I went through them and finally decided which feature was more important to me. Then I chose the product with those features. I think it simply helps me make a decision.

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Gina P.

Well, first off, it saved me a ton of time with my search. It literally pulled information from all over, again, on products that I probably would not have found on my own. It also created charts and, other figures where I could easily compare the products against one another to make sure that I was getting something that fit my budget and had all the features that I needed.

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William D.

The thing is when you search a product on Google, the pain is like the five first link are just ads, ads, ads. So and then this fifth one is SEO, SEO, SEO, blah blah blah. So in fact, the result are not good for shopping. It used to be better, but now they're just the first page is just garbage. So you're like, meh. But at GPT, like, it's gonna dig in all the pages, and doesn't have an incentive to sell you something. So the business model being different is just stronger. So, for for the prices, it does compare it in the end because first, I want the specificity of the product, and we'll start the same. And only then, it compare okay. Here's the price per scoops because it's powder, but it could be per gram or per pound. So, yeah, that's very good.