Creative Content Generation as a Driver for AI Use

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Creative content generation is a prominent entry point for AI usage. Consumers use AI tools to prototype designs, create visual content, and refine creative ideas swiftly, streamlining artistic processes and yielding innovative outputs.

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Answers for the multiple choice question: "Here are some common areas or situations where people use AI or digital tools. For each area, tell me if you use AI or digital tools, and give a recent example of how you used AI in that context. Some contexts may overlap, so you can combine the answers."

Found in 321 of 323 interviews · 1988 mentions

Quotes

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Sumit K.

Basically, I use, AI tools for quick learning, getting getting an idea about a topic. My work tasks, like, finding research topics and their answers and finding research papers. It helps me, in finding that, and it also helps me in creative real life, creative health, like, image generation and all, which is required in my presentation and all. And, and, also, it helps me, solve my problems. And, also, it also helps me in suppose I'm trying to buy a a product, and if I'm confused between the two products, then it helps me tell me the pros and cons of that particular, product. And then I will then it helps me to identify which, should I get, as per my needs.

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Cornelius S.

I like to use Chargebee T most especially when I do graphic design so that I can be able to come up with something that will be eye catching and more visible to the client. And I also try it out when I do some assignments for my for my business to give it a description that will be more appealing to each and every person that I'm gonna be able to sell that product to. Because at the end of the day, I prefer to make my things or my stuff, my work stuff to be more appealing and eye catching and short so that a person doesn't have to read for hours. It's just a few paragraph that made it clear for each and every person that read and understand.

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Emma Y.

Okay. So for, creating or prototyping, I once used it for generating a an interior design for a house. And, so I entered my prompt about, it could give me an airy, spacious, idea for a home design and something like that. And then it generated ideas for each each room and also the, the overall interior look. And that was interesting. Some of these are already new. But there were also new ideas I didn't know. So it was good to take that into account when I was working on interior design for a house.

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Diego A.

Well, look, to create, well, whenever I want to do something, like, say, my kids ask me for a song or something, well, I ask her for help.

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Osborne T.

I recently received an email that was quite complex, and I sort of put it into AI just to, express where the sender was coming from and what point they were trying to get get across, and, gauge what responses, ChatGPT would give me. I've also used it for shopping recently. I'm buying products just to see where it was best to get certain items from, where it was cheaper. And I've also used it to help me create some documents for work. I had some ideas, but I just wanted it to further enhance the idea of the the product that I was designing for work.

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Millicent G.

It it helps me with coming up with, stories, and how to to introduce, characters and, the ending of the stories. I just tell I just tell, ChatGPT how long I want the story to be, and then it gives me everything, characters, storyline.

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Adela L.

In image creation. I've been using it lately to create images in my daily life, even as an image enhancement, or even to upload a file, an image, a document to my social media. I use it as an AI support.

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Marisol E.

I came to use AI so that it could give me, well, an idea of how to make a fashionable outfit and how to decorate the place in the house, so that it could give me ideas.

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Dennis S.

Yes, I consider myself an advanced user, more than just a power user. I use artificial intelligence in my daily work and to develop personal projects as well. So, I end up using artificial intelligence for the initial ignition, to get past the initial process, to get off the blank page, to have research elements when I need to do very in‑depth research, market research, user behavior, data extraction. So, when there's a little deeper investigation work that's simply capturing or collecting existing data, I end up using artificial intelligence, and then to manipulate and organize that data in some way. But the interpretation itself, I end up doing it myself, so I end up using artificial intelligence as an assistant in some process, whether personal or professional.

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Tlamelo R.

I am more of a of a curious explorer, and, also, I like solving, practical problems. So I use AI mostly, when I do graphic designs or for my photos when I edit, my graphics. So, I'm open to new new platforms for AI. So, I'm more of a an explorer and a solver also.

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Pavel S.

Yes, exactly, when it comes to, like, collecting ideas, right? Not using it to write everything down yourself or push something, but mainly to find lots of creative things to write or something like that. Just listing ideas that you can then add to yourself, ideas that you wouldn't otherwise think of.

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Alzilania T.

I asked ChatGPT to create an invitation, a birthday invitation, right? It was going to be a 15th birthday party. So he created something completely different from what we're used to seeing. It was incredible. And the person who asked me to make it loved it.

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Engel C.

For the other ones called Gemini Copilot, when it comes to generating some images, generating some clips, generating some, smaller videos, or generating some, photos that that I feel I want to use, especially from for my, sometimes when I want to do my presentations at work, I prefer to use those ones.

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Fabian L.

Yes, communication and writing, for example. I wanted to write a song, and then I simply drafted the lyrics. I told them roughly what they wanted to include, and then I accepted a few suggestions, which I then, of course, improved a bit myself.

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Rosaicela P.

When creating a video, I have the main idea, but sometimes I don't know how to develop it. So, I ask or write to him that I want to make a video on a certain topic, and he gives me options that would go like this, like this. So, sometimes those options aren't true to my idea, and I ask for other options. Then, from all of those, I put together a little bit of this, a little bit of that, and then the video script comes out.

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Javier V.

I use ChatGTP mostly for creative reference. Sometimes I write stories or create narrative RPGs, and ChatGPT helps me a lot with creating characters, environments, and stories, and then testing them with ChatGPT, as if ChatGPT were the player.

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Andréa N.

I really like Google Gemini for creating images because I think Gemini is very good creatively; it describes exactly what I'm asking for in the image.

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Sasnarine D.

Alright. So chat GPT is my go to. That's every day. That's chat GPT is around me twenty four seven. I pretty much lean on that more than anything else. Google Gemini, I use that for writing. It it does a great job of writing. Chat GPT does too, but I think Google Gemini is a little bit better. And Claude, I kinda use it for the same thing, more like writing more the Google Gemini and Claude is mostly for, like, for work or solving problems, like coding problems. Chat GPT also, I use that for, to solve coding problems. Chat GPT to browse what what what what are the best products trending out there. It it can actually, pull data from from the web, which is beautiful. It it gives me ideas.

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Ankush K.

I it is, last, half hour before I used chat the GBT for designing a pump plate for a new, clothes shop shop, which are going to open in, next week. They want some suggestion. I tried on that on chat GBT.

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1:03
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Steffen S.

Well, mostly for routine tasks and then especially for creating texts, which I used to do mostly manually. I mostly do that these days with, I think, social media and so on, I use completely AI tools, mostly still ChatGPT. What I do, though, is I still proofread things manually because I still notice a few errors that tools make or which are due to my prompts. Basically, as I mentioned before, AI has more or less replaced Google. And okay, it's Google again now, of course, but apart from that it's just easier. I can ask targeted questions. So I often use it mainly for problem solving and concrete questions, simply because the results are better.

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Aurore C.

Yes, so I asked for a creative project that would give me ideas for making resin objects and what material to use. I also asked for a financing plan to be drawn up, and an important letter sent. So also at Vinted level, what could sell more easily in terms of clothing and how much could it bring me in, so the list is quite long.

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Garrett M.

I use AI for work, daily tasks, and shopping, and lots of other things, even just brainstorming. I'd say I'm mostly a practical problem solver because I use it to help me get through tasks that I may not know every step. Or I know most of the steps, but I don't I'm a little lazy to go pull all of it from all the different places and just put it into one place. I I don't know about power user. I definitely lean towards that side, but I I've seen people use it far better than I can. But I do create my own GPTs and projects in in, various systems, AI systems that I make and, refer back to those ones regularly, feed them, and teach them myself so that I can keep using them to be efficient in what I'm trying to do. Definitely not skeptical, although I am reluctant on certain tasks and things to give it that information for privacy purposes. I am very much open to the potential of what AI can do, but skeptic in what I would allow it to have access to.