The MaxDiff hierarchy
Keeping the home clean and tidy wins decisively, with a 21% share of preference.
Preference share across 20 parenting tasks when 150 busy parents were forced to trade off what to offload.
Clear winner
21%Net score +35
Keeping the home clean and tidy, nearly 13 points ahead of the next task
Strong second tier
8% each
Meal planning, laundry and homework support (7.5%)
Specialist needs
7% and 5%
Emotional support and kids’ diet and nutrition