The recommendation
Build a modular household-relief platform with parent control designed in.
Five design decisions, each anchored to a number from this study.
01
Lead with cleaning and tidying
The clear overall leader and the most-named paid offload.
21%
preference share, n=150
02
Bundle meals and laundry as configurable modules
Each is a second-tier need with household-specific execution.
8% + 8%
meals and laundry share
03
Design for genuinely reduced management
Mental-load and time relief are the criteria parents pay for.
48% / 48%
mental load / time saved
04
Build parent control into child-facing modules
Final approval is the top stated condition for any takeover.
42%
of those stating conditions
05
Target by persona and localize the meal offer
Execution for plate-clearers and solo jugglers, tools for dads, experts for careful parents. Stronger meal fit in the US.
4
personas, 3 markets
Conveo / Busy parents MaxDiff
17 / 18
