Four personas

Four transcript-derived personas need four things: execution, backup, expertise, coordination.

Same ranking, different delivery models. The interviews cluster parents by how they want help, not just what.

01
Plate-clearer
62/ 150 · 41%
Distinctive priorities
Cleaning 35%, laundry 12%, meals 10%.
Deliver
End-to-end execution
02
Systems-minded dad
41/ 150 · 27%
Distinctive priorities
Cleaning 13%, homework 10%, meals 9%.
Deliver
Smart coordination and tools
03
Careful parent
24/ 150 · 16%
Distinctive priorities
Emotional support 16%, cleaning 11%, homework 10%.
Deliver
Expert, parent-approved guidance
04
Solo juggler
23/ 150 · 15%
Distinctive priorities
Cleaning 29%, laundry 9%, homework 8%.
Deliver
Dependable backup and relief
Conveo / Busy parents MaxDiff
13 / 18