The headline

Cleaning wins the trade-off because it frees capacity without asking parents to surrender parenting.

Keeping the home clean and tidy takes 21% of MaxDiff preference share, 13 points clear of the next task (n=150).

21%

preference share for keeping the home clean and tidy

+13 pts

clear of meal planning
and laundry (8% each)

#1 / 20

of every task
parents could name

“

Anything that has to do with laundry or keeping the house clean, something an adult would have to do. Anything that has to do with child rearing, I want to do.

Interview #18 · plate-clearer, age 42

Conveo / Busy parents MaxDiff

04 / 18