Sample & design
A 150-parent, three-market study pairs forced trade-offs with immediate explanation.
Screened to parents with children under 18 living at home, interviewed in their own language, balanced across France, the UK, and the US.
Completed interviews
150
AI-moderated video, native language
MaxDiff items
20
Repeated small-set trade-off screens
Markets
3
France, United Kingdom, United States
Avg. length
15 min
Ranking plus qualitative probe
Completed sample by market
Three completed records lack a country marker. Interview languages: French, English (UK), English (US), plus German in the language field.