The ranking
What
A 20-item MaxDiff forces real trade-offs.
Parents choose the most and least appealing task to offload across repeated small screens. The result is a single preference-share ranking that separates what truly matters from what merely sounds hard, free of scale inflation.
The interviews
Why & how
AI-moderated video probes the choice.
Immediately after ranking, participants name what they would realistically pay to offload and explain the reasoning: which tasks are removable chores, which are protected parenting, and what a service would have to do.
