The map

Four everyday tasks each open a distinct path to purchase.

Consumers rarely start in a shopping app. They ask AI for help with a real task, and the same handoff repeats until help-seeking becomes a booking or a basket.
01
Entry point
Travel planning
Booking and trip-basket assembly.
02
Entry point
Learning & discovery
Expanding the consideration set.
03
Entry point
Communication tasks
Creating occasions and action needs.
04
Entry point
Creative generation
Turning inspiration into shoppable inputs.
The recurring handoff
STEP 1
Task help
›
STEP 2
Options discovered
›
STEP 3
Alternatives compared
›
STEP 4
Purchase or booking